MoEngage NEXT October 2024 Recap: Delivering Enriched Customer Experiences at Scale With AI
MoEngage launches new capabilities that can enable brands with enhanced customer reach, personalized engagement and deliver memorable experiences powered by AI. Learn more!
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Autumn is here! The crunch of the leaves as you walk. Shorter days. Temperature drops. Sounds of new migratory birds. Animals prepping for a looooong snooze – while a lot happens when you look out your window at work this season, we’re bringing life into your work screens too!
We recently concluded the H2 edition of MoEngage NEXT 2024, where MoEngage’s CEO, Raviteja Dodda, and CPO, Nalin Goel, unveiled new and powerful capabilities of MoEngage. Capabilities that enable marketers to deliver enriched customer experiences and engagement at scale, transform their campaigns with their creativity unleashed and powered by AI, and get better customer reach, deeper personalization, maximize conversions, and enhance campaign ROI.
Here’s a quick summary of our new product launches at MoEngage NEXT:
1. Unify your Martech stack and Deliver Enriched customer Experiences at Scale with MoEngage Connected Apps
Marketers today use many tools to create personalized, data-driven experiences. Despite the advancements in Martech, integrating these tools remains a persistent challenge.
With so many platforms, channels, and data sources, marketers often face silos of information, disconnected workflows, and delayed campaigns.
What if Marketers could have a unified platform that enables them to connect to ALL data sources and ALL channels on demand and thereby deliver truly connected and personalized experiences?
Introducing MoEngage Connected Apps, a low-code framework that allows brands to seamlessly integrate various data sources and channels with a few clicks. It revolutionizes how marketers and partners connect their Martech stack, enabling real-time data flow and personalized customer engagement across any source or channel.
Read more about the power of MoEngage Connected Apps here!
2. Amplify Customer Value and Engagement with our native MoEngage Salesforce integration
Salesforce CRM, one of the world’s leading customer relationship management platforms, plays a vital role in many businesses worldwide. Brands rely on it to store valuable customer data, including lifecycle stages, tiers, and contact details.
However, activating this customer data for more profound engagement through a modern CEP like MoEngage has traditionally been challenging due to the integration gaps. A missing bidirectional data sync makes it difficult for marketers to transfer and update key customer data, hindering timely and relevant customer engagement.
While some Marketers attempt this integration through external tools, it presents several challenges, such as high cost, longer time to market, continued tech dependency, etc.
MoEngage is the first cross-channel customer engagement platform (CEP) to launch a native Salesforce CRM integration, certified and listed on the Salesforce AppExchange.
This integration provides a seamless bidirectional data sync, empowering marketers to deliver personalized, omnichannel dynamic experiences to customers via the MoEngage platform based on rich Salesforce CRM data, maximizing customer value, engagement, and conversions.
3. Maximize Conversions with Landing pages by MoEngage
In the ever-evolving world of marketing and customer engagement, landing pages have stood the test of time. They remain the heart and soul of a marketer’s acquisition and engagement efforts, serving as a trusted avenue for converting prospects into customers and customers into loyal fans.
However, as customer expectations evolve, traditional landing pages have faced limitations such as a Lack of Personalization, Disconnected Experiences, Limited real-time adaptability, and the Requirement for more technical bandwidth and time.
Say hello to Landing pages by MoEngage – a powerful solution that empowers marketers to create dynamic, personalized landing experiences that adapt in real-time to each visitor.
MoEngage offers several key game-changing capabilities for marketers, including creating high-converting landing pages in minutes with an Intuitive Visual Builder, delivering Dynamic and personalized landing pages to each visitor, capturing customer data, and updating customer preferences in real-time to deliver a connected experience.
Read more about supercharging conversions with MoEngage Landing Pages!
4. Unleash your creative potential with Merlin AI for Images
In a cluttered world where every marketer is vying for customer attention and love- Fresh, Eye-Catching, Inspiring creatives can help them stand out!
But marketers today face significant hurdles in creating effective campaign creatives, such as Dependencies on Design teams with multiple back-and-forths, Time delays in creating campaign images for go-live, and the Ability to support quality creatives for campaigns with tight deadlines.
Not anymore! Introducing Merlin AI for Images – Your Creative AI-powered Wizard! With Merlin AI for Images, marketers can now Generate a diverse array of images tailored to their campaign needs.
They can unleash their creativity by transforming their ideas into images in minutes, Testing and iterating them at speed and doing all these without switching to any other platform.
Read more about how to unleash your creativity with Merlin AI for Images!
5. Boost Engagement and Optimize costs with Dynamic Coupon Provisioning
Over the years, brands have discovered the power of coupons and have used them in numerous ways to encourage customers to take desired action. Whether it’s reducing the friction in purchases, rewarding loyal customers, or reviving inactive users, coupons have been a go-to tool for marketers.
Brands today prefer using unique, often single-use coupons to maximize returns and avoid misuse. For brands to extend unique, single-use coupons, they first need to pre-assign them to all customers. This mechanism has its own set of challenges, such as coupon wastage if customers don’t redeem, which affects campaign ROI. There are also time delays in assigning coupons to new eligible customers, and this manual updation process is generally time-consuming and error-prone.
To overcome this, we are introducing MoEngage Coupons – a dynamic coupon provisioning solution designed to help brands allocate and distribute single-use coupons, maximizing customer engagement and optimizing costs.
With MoEngage Coupons, Marketers can now efficiently allocate unique, single-use coupons 1-1 in real-time, Manage coupons from a single unified dashboard or using APIs, and Receive proactive alerts for coupon shortages, expiries, and ingestion status.
Read more to learn how to provision your coupons for better ROI effectively!
6. Enhance Email Open Rates and Engagement with Gmail Annotations
Email marketing continues to be amongst the highest RoI channels for marketers today.
However, as inboxes grow increasingly cluttered, with limited opportunities to differentiate, standing out in the inbox has become a formidable challenge for marketers, with a lower impact on email open rates and engagement.
Launching Gmail Annotations -an innovative feature that allows marketers to enhance their email campaigns sent from the MoEngage platform and capture customer attention in the crowded Gmail Inbox.
Gmail Annotations brings your promotional emails to life with images, coupon codes, expiration dates, and product recommendations – viewable by recipients in the Gmail Promotions tab right at the outset—without them having to open the email.
Learn more about how to revitalize your email strategy with Gmail Annotations!
7. Activate Object Data to Drive Deeper Targeting and More Personalized Engagement
Customer data is becoming increasingly complex and layered in today’s digital world. Brands now capture information beyond fundamental interactions, with each data point providing valuable insights.
Brands are using Object Data, a flexible data type that organizes information as key-value pairs, to store and work with complex information. This data is crucial for creating personalized customer segments and delivering meaningful experiences.
However, not all customer engagement platforms support Object Data, leading to challenges such as manual efforts to transform data into simpler formats and the inability to gain a consolidated view of interrelated data.
To overcome these challenges, MoEngage enables seamless ingestion, storage, and activation of Object data. This gives brands a unified view of customer data, enhancing understanding and insights. It also empowers brands to effectively engage and deliver delightful experiences to customers, bypassing the difficulties and leveraging the full potential of this rich data.
8. Add more power to your transactional messaging with WhatsApp as a channel
We launched MoEngage Inform a year ago as a unified and scalable transactional messaging infrastructure. Through a single API, it enables brands to set up and send critical alerts across channels and vendors. MoEngage Inform lets you add a new vendor or channel in just a few clicks, saving weeks of effort and critical developer bandwidth.
Many leading global brands across industry verticals today leverage MoEngage Inform to send millions of transactional alerts to their customers via Email, SMS, and Push alerts through a unified interface in real-time, along with automatic failover mechanisms.
We are launching Whatsapp as a new channel for MoEngage Inform, adding more power to brands to maximize their customer reach and engagement with higher open rates and also to ensure reliable delivery of critical transactional alerts by including Whatsapp as a primary or fallback channel in MoEngage Inform as per the brand requirement.
With WhatsApp in MoEngage Inform, brands can boost their reach and customer engagement significantly. WhatsApp is ranked as the most popular mobile messenger app in the world, with over 2 Billion MAUs (Monthly Active Users) worldwide. Brands shall also optimize costs with MoEngage Inform’s Smart Send Feature by using WhatsApp along with other key messaging channels such as Email and SMS.
Learn more about how to reimagine your transactional messaging with MoEngage Inform!
Other Notable Launches
Analytics Alert
Set up custom alerts to receive proactive notifications on significant shifts and trends in your customer behavior. With Analytics Alerts, brands can stay updated when critical behavioral metrics—such as website traffic, product adoption, churn, cart abandonment, or campaign performance—move above or below-defined thresholds.
Data Metering Dashboard
Gain complete visibility into data ingestion and utilization within MoEngage. The Data Metering Dashboard allows you to monitor total unique events and customer attributes alongside processed volumes through easy-to-access metrics tabs on a unified dashboard. It empowers you to maintain continuous and effective data usage for your engagement strategies.
Data Alerts
Don’t just analyze—stay ahead with proactive alerts on key data limit breaches. Get automated notifications for an event or customer attribute limit exhaustion or set alerts for custom volume thresholds. Keep relevant teams informed to address potential issues quickly.
Stay tuned for more updates on these key products—more details are coming soon!
Conclusion and next steps
If you’re an existing MoEngage customer, contact your favorite account manager to get started with these new capabilities. Schedule a demo here if you’re new to MoEngage!
