MoEngage and Pique.ai Announce Strategic Partnership to Help Marketers Personalize Email Recommendations
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How do you think brands like Netflix and Spotify won everyone’s hearts and loyalties? Both deliver sophisticated recommendations unique to people’s personalities. Consumers of today, even the most privacy-conscious ones, expect personalization at every interaction, and brands need to keep up. To help you with this, we are excited to announce a partnership with Pique.ai, an intelligent recommendation engine for real-time, personalized email interactions.
How does the MoEngage-Pique integration benefit marketers?
This strategic partnership will empower you to deliver contextual emails to the right people at the right time. Recommendations are based on a user’s past behavior (searches, clicks, cart events, and email engagement)—not just on browsing history. Each email is personalized to such an extent that no two end-users receive the same content.
MoEngage combines behavioral, demographic, and geographic data to create a single view of the customer. Pique leverages this information, along with its AI-powered recommendation algorithms, to deliver unique emails via an API call.
By personalizing emails, you can drive product discovery/rediscovery, purchase/repurchase, and open up multiple avenues for bringing users back to the funnel, driving them towards deal closure. You get access to a variety of algorithms that serve different segments and converting scenarios. Here are some use cases detailing the benefits of this integration:
Onboarding: Drive first-purchase with personalized emails
You can create a segment within MoEngage to isolate users who have viewed products but not purchased them. Through this integration, you can deliver tailored recommendations to each user, listing similar items and a discount, incentivizing them to finish their first purchase.
Adoption: Retarget cart abandonments with product recommendations
You can create a segment isolating users who have added items to their cart but not completed the purchase. Using this integration, you can send them a personalized email listing the exact products left in their carts, and also ‘frequently bought together’ items.
Retention: Engage dormant users before they churn
Using MoEngage’s RFM Analysis, you can isolate users at churn risk, and then use this integration to send them individual emails recommending their favorite items at a special price.
Conclusion: Personalized emails for happy customers
The digital consumer expects personalized experiences at every interaction. Companies like Landmark Group, which observed a 56% uplift in purchases, and Blibli, which increased repeat purchase rate by 43%, were able to do so by deploying personalization in their marketing. Users want to be recommended the products or content they’re looking for.
We hope that this partnership with Pique.ai helps you up your personalization game by delivering the right email recommendations, forging an emotional connection between your users and your brand. We’re excited to see what you’re going to achieve with this—so go ahead, give it a try, and let us know what you think!
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