[New Feature] Introducing Predictions

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Today’s consumers expect a seamless experience across touchpoints, and a business needs to be both prompt and proactive in its approach to delight its customers. Brands with an eye towards the future boost their data and analytics capabilities and harness AI-powered analytical capabilities to connect more closely with their customers, anticipate intent, identify CX issues and opportunities in real-time. We have launched yet another AI-powered feature that can help marketers and product owners do just this!

Say hello to MoEngage Predictions powered by AI Sherpa. 

What’s MoEngage Predictions?

To help you go beyond past actions, current interests and understand your customers’ future actions – we built Predictions. Predictions leverages ML and AI capabilities that allow you to transform your past data into future insights through an easy and intuitive dashboard on MoEngage. With Predictions, you can accurately forecast customer actions. For example, you can identify customers willing to purchase or those who might uninstall your mobile app or become dormant. Armed with these insights, you can create highly relevant campaigns to nudge customers towards the desired action.

In-built prediction models

MoEngage Predictions comes with three in-built prediction models accessible with the click of a button.

• Dormancy: Predict customers who will not open your app or website in the next seven days.
• Uninstalls: Predict customers who are going to uninstall your App in the next two weeks.
• Conversions: Predict customers who are going to purchase in the next seven days.

You can set up custom predictions too!

With MoEngage Predictions, you can also build custom predictions for use-cases that are relevant to your business. For example, you can predict customers who could:

• Re-install your app in the next 30 days.
• Respond to your notifications.
• Purchase the upcoming holiday sale!

Brands across industries and sectors can leverage Predictions to fine-tune their marketing strategy. For example, based on millions of data points collected in the past, banks can decide which credit card is suitable for their customers, whether to offer a loan or choose not to disturb a customer who has been paying the installments on time!

Similarly, retail or e-commerce brands can save customers at risk of churning by sending them retention offers. On the other hand, they can also stop sending too many messages to customers who already have a high propensity to convert.

Brands in the media and entertainment space can predict customers who would watch a movie or read an article from a specific category and craft a personalized experience for them on your mobile app or website.

Actionable predictions

Just like the MoEngage Analytics suite, Predictions is actionable. You can create campaigns right from the Predictions page. There’s no need to switch back or toggle to the campaigns tab on your dashboard! Once you generate the prediction results, they will be saved as user properties helping you segment and create meaningful campaigns on the go.

Fun Fact: Billy Bean (made famous by Brad Pitt in the movie Moneyball) used predictive analytics to dramatically improve his low-performing Major League Baseball Team, the Oakland A’s. Despite its low budget, it is one of the best-performing teams today.

Easy to get started

The best part about MoEngage Predictions—it can be up and running in just a few minutes without any help from data scientists, engineers, or analysts from your team. Once you’ve set it up, our AI Sherpa uses all available data points and generates a propensity score for every customer in the segment. The customers are classified into high, medium, and low propensity buckets in less than 24 hours.

We at MoEngage believe that predictive analytics is the new competitive advantage to help businesses leapfrog others to the top. Predictions will take care of some of the biggest business challenges for you. This means you’ve got more time to spend on the strategic aspects of engagement.

Are you ready to leverage the power of  AI to predict your customers’ behavior and delight them?

If you’re new to MoEngage, request a demo of the platform and this feature. If you are an existing MoEngage customer, please reach out to your account manager to get started with Predictions!