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About The Author

Rajarshi
Rajarshi
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
How GIVA Recorded 120% Uplift in Conversions Using MoEngage’s Newly Launched Smart Recommendations! [Customer Spotlight]
  • Industry Stories
6 min Read Time

How GIVA Recorded 120% Uplift in Conversions Using MoEngage’s Newly Launched Smart Recommendations! [Customer Spotlight]
Different Types of Marketing Analysis (and Things You Should Know)
  • Customer Engagement
9 min Read Time

Different Types of Marketing Analysis (and Things You Should Know)
Customer Health Score vs. Customer Maturity Index
  • Customer Engagement
7 min Read Time

Customer Health Score vs. Customer Maturity Index
MoEngage and Labrys Partner Up To Help Brands Drive Customer Engagement
  • Company News
2 min Read Time

MoEngage and Labrys Partner Up To Help Brands Drive Customer Engagement
Current Uses Growth Marketing to Ace Banking for Millennials & Gen Z
  • Banking
16 min Read Time

Current Uses Growth Marketing to Ace Banking for Millennials & Gen Z
Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization
  • Campaign Optimization
7 min Read Time

Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization
Customer Engagement for Banking in the Middle East: Surge in Digital Payments and Need for Connected Banking Experiences
  • Banking
8 min Read Time

Customer Engagement for Banking in the Middle East: Surge in Digital Payments and Need for Connected Banking Experiences
MoEngage Achieves ISO 27001:2013 Compliance, Sets Up Information Security Management System (ISMS), and Bolsters Commitment to Security and Data Privacy
  • Company Announcement
2 min Read Time

MoEngage Achieves ISO 27001:2013 Compliance, Sets Up Information Security Management System (ISMS), and Bolsters Commitment to Security and Data Privacy
Customer Engagement for Banking in Southeast Asia: Engagement Benchmarks and Segmentation Tactics
  • Banking
10 min Read Time

Customer Engagement for Banking in Southeast Asia: Engagement Benchmarks and Segmentation Tactics
Customer Engagement for Banking in India: Payment, Lending, and Trading Sub-segment Growth
  • Banking
10 min Read Time

Customer Engagement for Banking in India: Payment, Lending, and Trading Sub-segment Growth
How LivWell Monetizes Health, Rewards Wellness, and Grows Business During a Pandemic [Customer Spotlight]
  • #GROWTH
13 min Read Time

How LivWell Monetizes Health, Rewards Wellness, and Grows Business During a Pandemic [Customer Spotlight]
Perks of Customer-Centricity and How a Data-driven Approach Can Help
  • Customer Engagement
10 min Read Time

Perks of Customer-Centricity and How a Data-driven Approach Can Help
Managing Negative App Reviews and Improving Mobile Marketing Metrics
  • Marketing Strategies
9 min Read Time

Managing Negative App Reviews and Improving Mobile Marketing Metrics
6 Ways Intelligent Engagement Platform Helps Sales and Customer Success
  • Customer Engagement
7 min Read Time

6 Ways Intelligent Engagement Platform Helps Sales and Customer Success
Review Management Strategy: Building and Measuring its Success
  • Marketing Strategies
9 min Read Time

Review Management Strategy: Building and Measuring its Success
#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies
  • #GROWTH
14 min Read Time

#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies
User Behavioral Change and Evolution of Modern Purchase Path: 3 Key Lessons
  • Engagement
5 min Read Time

User Behavioral Change and Evolution of Modern Purchase Path: 3 Key Lessons
Point or Integrated Solution: What’s the Better Alternative for Customer Engagement?
  • Engagement
8 min Read Time

Point or Integrated Solution: What’s the Better Alternative for Customer Engagement?
Personalization and Privacy: 6 Learnings From WhatsApp’s Privacy Policy Update
  • Personalization
7 min Read Time

Personalization and Privacy: 6 Learnings From WhatsApp’s Privacy Policy Update
Build vs Buy: Which is Better for a Customer Engagement Platform?
  • Engagement
7 min Read Time

Build vs Buy: Which is Better for a Customer Engagement Platform?
Why Use Customer Engagement Platform: 6 Signs You Need One ASAP!
  • Engagement
4 min Read Time

Why Use Customer Engagement Platform: 6 Signs You Need One ASAP!
7 Successful Holiday Marketing Campaigns to Learn From!
  • Engagement
5 min Read Time

7 Successful Holiday Marketing Campaigns to Learn From!
11 Steps To Building Customer-first Culture in Your Organization
  • Engagement
6 min Read Time

11 Steps To Building Customer-first Culture in Your Organization
6 App Metrics For Holiday Marketing Efficiency Measurement
  • Holiday Marketing
6 min Read Time

6 App Metrics For Holiday Marketing Efficiency Measurement

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