Understand what new trends are being observed this Ramadan
Learn what marketing campaigns have stood our in the previous years
Understand what insights marketers are using to build a Ramadan Campaign
Read what metrics brands measure to understand the effectiveness of a campaign
The role of an engagement platform is incredibly important. It is the quickest way to validate your marketing and communication strategy and a great way to understand consumer preferences. We extensively use A/B testing that enables us to communicate only the best version of our marketing assets while obsessively monitoring response metrics. Apart from campaign optimization, the insights-led engagement platform also helps in identifying the best time and the best channels to send communications on, thus greatly improving engagement metrics
With more people spending time at home, there was a great demand for online entertainment and streaming services during Ramadan. Brands that o ered such services ramped up their marketing efforts to cater to this audience
Ramadan is a special month that infuses a lot of excitement for many retail brands. While things are back in full flow and customers are stepping out, E-commerce demand has also remained strong. In fact, despite all pessimistic views, online shopping has witnessed consistent growth
I believe in 2023, we will see a mix of old and new trends. The new one would be more in-person/offline events, where everyone can visit places and spend time with their loved ones. One prime example of this can be Expo Ramadan Festival.
Some of the new trends that is being observed this Ramadan are:
Brands can follow these simple steps to showcase inclination toward driving their respective sustainability goals:
Few insights that marketers should consider while developing a Ramadan Campaign are:
An engagement platform enables a high level of segmentation and personalization, which is vital for improving conversions across channels.
However, regardless of the martech stack or an engagement platform, it is imperative for brands to have a robust strategy in terms of marketing tools, especially during Ramadan, where the consumer spike is much higher than usual.
Ultimately, a robust strategy will enable you to deliver goodness for an extended period of time.
