Analyst Report
Forrester Wave™ Report 2023: Cross Channel Marketing Hubs
With top scores possible in 8 criteria, MoEngage is named a Forrester Wave Strong Performer in the 2023 Cross-Channel Marketing Hubs Report
MoEngage has received top scores possible in eight Forrester Wave categories:
1. Customer Profiles and Preference Management
2. Descriptive Analytics
3. Scheduling and Automation
4. Mobile (experience orchestration)
5. E-commerce and Marketplaces (experience orchestration)
6. Experience Optimization
7. Performance Management
8. Performance (strategy)
According to one reference quoted in the report "We’ll continue to invest with MoEngage, given the exciting roadmap it has laid out for additional AI-driven personalization."
Download your complimentary copy of the Forrester Wave 2023 report to learn:
- Who the top cross-channel marketing hub providers are and why MoEngage was named a Strong Performer
- MoEngage’s capabilities, including its scalable data ingestion, AI-driven visualization, and performance reporting
- What MoEngage’s key differentiators are, including its regional development and local approach to innovation
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The Forrester Wave™ is a guide for buyers put together by an independent third party to help buyers better evaluate their purchasing options in a specific niche market. The Forrester Wave™ uses a number of factors to try to evaluate the options in a fair and unbiased way.
The Forrester Wave™ highlights Leaders, Strong Performers, Contenders, and Challengers to help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.
Forrester recommends that consumer brands look for solutions that:
- Support sophisticated cross-channel experiences at scale
- Help marketers deliver both business and customer outcomes
- Ease human workloads with Al-based recommendations in business language
Over the last two years, cross-channel marketing has become critical for any consumer brand’s personalization and customer engagement strategy.
The current macroeconomic conditions, emerging technologies & channels, and growing emphasis on data security & privacy make it essential for consumer brands to overcome data and channel integration issues to consistently engage with customers in their moments of need.
Cross-channel marketing hubs make it easier for brands to execute large-scale personalized omnichannel communications, meeting customers where they are in their buyer’s journey. Forrester’s report helps B2C professionals research and compare 26 cross-channel marketing vendors to help them select the right one for their business.
Trusted by Thousands of Brands Across the World
From Fortune 500 companies to mobile-first brands, MoEngage helps amplify customer engagement for all
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Why Consumer Brands Prefer MoEngage For Cross-Channel Marketing And Customer Engagement
MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments Here are some reasons why brands worldwide choose MoEngage as their preferred partner:
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