In-App Nudges: How to Build Non-Intrusive Mobile Experiences

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Did you know that consumers check their phones an average of 58 times daily (source)?! In today’s digital age, smartphones have become an essential part of the modern consumer’s daily life.

From shopping online to booking tickets for travel/events to making digital transactions, mobile devices have become the default go-to device for most consumers across the globe.

Global Smartphone Usage Statistics, 2023

According to the Global Consumer Trends 2023 report,

• 80.2% of Indians use their smartphones to buy new products online.
• 65.2% of consumers in the UK prefer shopping on their smartphones.
• 1 in 2 consumers in Singapore prefers streaming music, videos, and movies on their smartphones.
• 62.4% of Germans use their smartphones to get information for travel plans and make reservations.
• 68% of Latin Americans prefer using their smartphones to shop online.
• 56.8% of North Americans prefer using smartphones to make travel plans and bookings.
• 89% of shoppers in Indonesia prefer smartphones for shopping online.
• 60.4% of consumers in MEA prefer mobile applications and websites to stream music and videos.

The adoption statistics of smartphones have led marketers across the globe to realize that Mobile In-App messages are a powerful tool to engage with their customers, provide personalized experiences, and drive revenue.

What Are Mobile In-App Messages?

Mobile In-App messages are messages that show up to a customer inside a mobile application.

These messages can be personalized, made relevant, and timed strategically to communicate the right message to the right customer at the right time.

Introducing In-App Nudges By MoEngage

In today’s competitive business landscape, providing a seamless customer experience has become increasingly crucial for your brand.

Modern consumers have more options and higher expectations regarding their interactions with brands. If you fail to meet these expectations, your customers will not hesitate to switch.

A seamless customer experience can differentiate your brand, build loyalty, and ultimately drive revenue. MoEngage In-App Nudges are non-intrusive In-App Messages that ensure a seamless mobile experience for your customers.

To help marketers deliver seamless customer experiences on mobile devices, MoEngage has launched non-intrusive In-App Nudges.

Why Are Mobile In-App Nudges Important?

Here is what you’re missing out on by not investing in Mobile In-App Messages:

⬆️ Personalization

Personalized Mobile In-App messages enable you to provide relevant experiences to your customers. By leveraging data such as customer behavior, attributes, geolocation, preferences, history, and more, you can tailor promotional or transactional messages that your consumer wants to see. This level of personalization can improve customer engagement and satisfaction.

⬆️ Engagement

Mobile In-App messages can help you increase customer engagement by providing timely and relevant information. For example, an In-App message can remind customers about an abandoned cart, offer a discount code, or inform them of a new product launch that they are interested in. These messages encourage your customers to take action and interact with your mobile app.

⬆️ LTV and Revenue

A seamless customer experience can drive revenue by encouraging customers to spend more. When your customers have a memorable experience on your mobile app, they’re more likely to make repeat purchases and spend more on each purchase. A Harvard Business Review study found that customers with the best experiences spent 140% more than customers with poor experiences.

Mobile In-App messages can also help you drive revenue by encouraging customers to purchase repeatedly. By recommending products your customers are most likely to buy or by promoting limited-time offers and discounts, you can increase a customer’s lifetime value (LTV) and revenue.

⬆️ Retention and Loyalty

A seamless customer experience can build brand loyalty by creating a positive emotional connection between the customer and the brand. Customers are likelier to stick to your brand if you provide a consistent and positive experience across all touchpoints. In fact, according to a survey by PwC, 73% of consumers said that a good experience is a crucial factor in their brand loyalty.

You can use Mobile In-App messages to improve customer retention and loyalty. By building seamless experiences, you can increase the likelihood of your customers continuing to use your app over your competitors. Additionally, by providing personalized experiences, you can create a stronger emotional connection between your brand and your customer, increasing loyalty and decreasing churn.

⬇️ Acquisition costs

You can use Mobile In-App messages to run referral programs for your most loyal customers in return for rewards like cashbacks or perks like progression in achievement ladders. Your most satisfied customers are more likely to recommend their friends, family, or colleagues to download your mobile app. The new customers acquired via referrals tend to have a higher LTV at zero acquisition cost.

What Makes MoEngage In-App Nudges The Perfect Solution?

1. Ready-to-use Templates

MoEngage provides multiple pre-built templates for different use cases that you can use to build In-App campaigns.

2. Rich media

Consumers love rich media! You can add videos and GIFs to MoEngage’s In-App Nudges and improve conversion rates inside your mobile app.

3. Customization Options

Marketers can customize the display position, background colors, animations, and CTAs to align with your brand. You can also customize the placement of your In-App Nudges to deliver a more seamless experience.

4. Live Previews

You can check how your In-App Nudges look on portrait and landscape modes of a mobile device. You can also preview the content of a personalized message in an In-App Message for a particular customer by entering their unique identifier.

Marketers can also test how In-App Nudges appear on the mobile app by triggering a test experience from a customer’s perspective.

5. A/B Testing and Locales

Test and optimize multiple variations of your In-App Nudge campaigns.

How Can Marketers Use In-App Nudges?

1. Announce New Products and Features

Engage customers with contextual nudges introducing new features and products.

2. Activate New Customers

Drive new customers to perform specific actions on your mobile app as a part of their onboarding journey.

3. Communicate Product Changes

Announce critical product updates and changes on relevant mobile app pages to drive maximum engagement.

4. Drive Feature Discovery and Adoption

Boost feature adoption by delivering timely and targeted information to customers.

5. Promote Offers

Communicate relevant offers on select category pages or to select audiences.

6. Convert and Retain

Use timely communication and offers to nudge customers to purchase.

7. Get Instant Feedback

Collect Net Promoter Scores and Customer Satisfaction Scores after your customers have spent some time on your mobile app or after they’ve performed a specific number of transactions.

Conclusion and Next Steps

Mobile In-App Nudges are an essential channel for businesses to engage with their customers, provide personalized experiences, and drive revenue without disrupting their mobile app experience.

Businesses can improve customer engagement, retention, loyalty, and support by leveraging data and providing relevant and timely messages.

To effectively leverage Mobile In-App Nudges, businesses should ensure that they are personalized, relevant, and non-intrusive and provide value to customers.

Contact your favorite account manager if you’re an existing MoEngage customer and want to start using In-App Nudges for your Customer Engagement campaigns. If you’re new to MoEngage, you can schedule a demo of In-App Nudges here.