Purpose-built AI for Marketers
Merlin AI helps marketers discover insights, generate assets, and deliver experiences with agentic decisioning, all within their existing workflow, boosting productivity and revenue.
BUILD
Build conversion optimized copy for everything from subject lines, banners to messages.
Write a message that drives more engagement.
Search to select
Prices
412%
Tap
305%
Coupons
293%
Pre-Approved
234%
Voice & Tone
Select
Writing Style
Selected
Language
Selected
Personalized
Selected
Coupon
Selected
Emoticon
Select
Voice & Tone
Search to select
Persuasive
Informative
Excitement
FOMO
Generating
Generate on-point product images, banners and campaign creatives.
Add dynamic, personalized content with AI generated Jinja code blocks.
Generate descriptions for events and attributes to enable accurate segmentation.
Discover and build segments using natural language prompts.
Build complex, cross-channel flows in just a few prompts.
All your Merlin AI generative agents in one place. Easy shortcuts and a template library to kickstart your AI workflow.
What can
do for you today?
Generate engaging copy for campaigns in seconds
Generate dynamic Jinja snippets for personalization
Build audience segments with AI-powered insights
Design interactive in-app messages with ease
Generate engaging copy for campaigns in seconds
Optimize journeys with intelligent flow suggestions
Explore what
can help you create.
A flat lay product shot of a new line of organic skincare products. The items are....
Segment users who opened the app in the last 7 days...
Segment users who opened the app in the last 7 days.
Generate Jinja code to output the current time in the HH:MM:SS format in America/Vancouver timezone.
DECISION
Deliver 1:1 offers to your customers on Web, App and beyond with AI Decisioning.
Offerings
Guardrail
Loyalty Tier
VIP
Prime
Schedule
Start Date
04/06/2025
Start Time
12:30 AM
End Date
04/06/2025
End Time
3:30 PM
Capping Rule
Overall capping
Show this offering across users only up to
100
User level capping
Show this offering across users only up to
28
Offer Decisioning Agent
Custom Policy
Priority Ranking
Al Auto Optimize
Use goal-based Decisioning Agents to deliver the relevant campaign, with the right
value proposition, creative, channel, frequency and timing for every customer.
Repeat Customers
Acquisition Agent
Churn Prevention Agent
Cross-sell Agent
Churn Prevention Agent
Acquisition Agent
PREDICT
Predict any customer behavior including conversion, renewals, churn, uninstalls and more.
Recommend relevant products to your customers on any channel.
Use multi-armed bandit experiments to determine the best journey path including the channels and timing for each customer.
Communicate at the best time for each customer, every time, to maximize engagement.
Make your messaging relevant by connecting with your customers on their preferred channel.

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.