Alsaif Gallery is the leading retailer for kitchen appliances in Saudi Arabia. The brand is among the 100 most popular Saudi brands due to its high-quality specifications and modern designs.
In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.
MoEngage's customer success support team is an invaluable resource for keeping campaigns on track and ensuring that our clients are informed of key performance indicators. They provide thorough training on new features and are dedicated to monitoring campaign performance. Additionally, they are proactive in identifying issues and modifications and provide guidance on how to address them. Their overall evaluation and guidance has been instrumental in our success.
Alsaif Gallery started utilizing the segmentation feature to draw retention campaigns. Some of the campaigns they focused on were related to products, such as - the most browsed or highest-selling products. Event triggers and user attributes drove all segments that Alsaif Gallery created, and the communication was mainly through push and emails.
The home and kitchen appliance brand also leveraged features like Flows, Dynamic Product Messaging, and Segmentation with delayed optimization using Sherpa. They also leveraged the power of Push AmplificationTM to increase its deliverability, especially amongst those customers who had Xiaomi or Huawei phones. The local customer support helped in creating multiple Sherpa-based variations.
Using MoEngage, Alsaif Gallery was able to:
