Bisleri International is an Indian multinational company that is best known for its eponymous brand of bottled water. The brand conducts most of its business in India, with 150 operational plants and a network of 6,000 distributors, and 7,500 distribution trucks.
We wanted a platform that could provide the infrastructure to support our engagement endeavors at scale. With MoEngage, we’re able to automate campaigns using journey orchestration across multiple channels to achieve our objectives with ease and also see great results.
Bisleri opted for a "phygital" approach by first optimizing the web experience for its customers. They utilized MoEngage’s On-Site Messaging capabilities to set up campaigns to entice users to redirect them to the Bisleri app. The idea was to induce FOMO with the help of discounts and offers that awaited them when they downloaded the app and signed up on the platform.
Additionally, MoEngage’s Flows feature was used to send out as many as 3 million emails every month and disseminate relevant push campaigns, nudging customers to complete their purchases and sharing offers on subscriptions.
Bisleri began with optimizing the web experience for its customers by setting up On-Site Messaging campaigns using MoEngage. The purpose of these campaigns was to entice users by inducing FOMO with the help of discounts and offers that awaited them when they downloaded the app and signed up on the platform. These campaigns saw a positive response from the Bisleri customers, a direct result of which was 1.2% conversion rates, signifying customers that converted within a day.
MoEngage is built on AWS and uses key services like EC2, Kafka, Athena, SQS, Lambda and Personalize to deliver real time customer engagement for our customers. AWS helps MoEngage deliver personalized marketing communications within seconds, while scaling easily for business of every type – startups with 1000s of customers to large unicorns and enterprises with 100s of millions of customers. AWS allows MoEngage to deliver on its 99.99% SLAs to its customers in 40+ countries across the globe. MoEngage serves over 1200 customers, profiling over 1.5 Billion users and sends over 4 Billion messages a day by leveraging AWS services.
Using MoEngage, Bisleri was able to:
