CONVERSION | RETAIL & E-COMMERCE

Blibli Drives 7X Conversions on Cart Abandonment Campaigns Using Dynamic Product Messaging

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Increase in Conversions for Cart Abandonment Campaigns

Uplift in Conversions of Geofence Push Campaigns

About Blibli case-study-brand-logo

Founded in 2011, Blibli is the pioneer and leading omnichannel commerce brand and lifestyle ecosystem in Indonesia, focusing on serving digitally connected retail and institution consumers nationwide.

MoEngage’s Dynamic Product Messaging has been a game-changer, helping us garner significantly higher numbers for our email and push campaigns. In fact, our cart abandonment campaigns have performed very well, leading to a 7X conversion rate within a span of just three months, between October to December 2021. These numbers are far higher than the industry average, giving us a clear edge over the competition.

Arga Raka Peterson

CRM Manager, Blibli

Business Challenge

The challenge was to convert online shoppers who added items to the cart but dropped off before making a purchase.

Solution

Blibli adopted an insights-led approach to engagement and leveraged MoEngage's Geofence Push campaigns and Dynamic Product Messaging emails, resulting in a positive impact on overall business metrics.

Products Used

Geofencing

Set up and run an effective, high-converting geofencing marketing campaign in no time.

Smart Recommendations

Build personalized experiences by driving most relevant product recommendations.

The Results

With MoEngage, Blibli was able to:

Improve brand visibility and brand recall value
Boost engagement and conversions for their holiday campaigns
Adopt an omnichannel insights-led approach to engagement and holistically analyze their customers, seeing a 100% increase in Monthly Transacting Users

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