Founded in 2011, Chope is Asia’s leading dining platform that connects diners to restaurants to create memorable experiences. Chope has 8000 restaurants in its network and service in seven cities namely Singapore, Hong Kong, Bangkok, Phuket, Shanghai, Bali, and Jakarta.
To make dining experiences memorable and seamless for its diners, they’ve teamed up with top restaurant partners such as Commonwealth Concepts, JUMBO Group, Soho Hospitality, Lost Heaven, Dining Concepts, Hospitality Management Asia, Plataran Group, and the Union Group. Furthermore, their ecosystem is enhanced by partnerships with Alipay, Google, Tripadvisor, Meituan Dianping, DBS, and CapitaLand.
Our experience with MoEngage has been a delightful and rewarding one. Making data-driven decisions has always been important to Chope, and we’re now able to measure and analyze the impact of our campaigns and optimization efforts, which was previously not the case. Also, the support team at MoEngage helps us with feedback and new ideas, and their expertise in customer engagement helps us be better.
From millions of data points across diners, restaurants, and locations, Chope creates segments of diners based on the following criteria:
By knowing where diners make their bookings, Chope uses personalized journeys to focus its educational and onboarding e orts accordingly. This helps Chope drive product adoption and build positive customer habits.
After analyzing diners' historical booking and buying behavior on the platform, Chope sends personalized promotional content to improve relevance and engagement.
To drive repeat usage and stickiness, Chope leverages emails pinpointing where diners are in their customer lifecycle, how close they are to winning their next voucher, and what steps must be taken. This measure reminds customers about rewards, improving stickiness, and repeat usage.
For diners who drop o before completing a restaurant booking, Chope sends personalized push noti cations to remind diners to complete their bookings and keep using Chope. Chope analyzes timing and channel preferences to send communications.
