To improve conversions, Country Delight revised its customer engagement strategy. As the first step, it used MoEngage to understand customer events, engage customers based on behavior and run personalized cross-channel campaigns via SMS and push notifications.
• 2.5x increase in DAUs
• 5 lakh jump in MAUs (month-on-month)
• 50% existing customers retained
• 20% improvement in conversion rate
The team used MoEngage Flows to create workflow campaigns to ensure that the customer was getting engaged at each point of the purchase journey, right from installation to subscription. Push notifications were key for every communication as they reached customers on time with a delivery rate of 71%.
To keep customers informed on product availability, periodic push notifications on available delivery slots were sent. To engage new ones, a push notification was sent on signup to influence purchase completion. For existing customers, offers on relevant products for the next purchase were sent too.