Future Pay is an app-based wallet for e-shopping across Future Group stores. It aims to provide an effortless shopping experience to more than 20 million+ customers who can now use the app to shop at over 1500 Future Group stores.
We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
Future Pay believed that a technology-driven engagement tool like MoEngage would prove very effective in getting the necessary visibility on Future Pay’s banner interactions, along with personalized customer engagement, leading to higher traffic and conversions.
• 20% increase in overall traffic
• 5% boost in CTRs on engagement campaigns
• 15% more visibility for preferred brand products
• 60% increase in sale conversions
The team devised an end-to-end execution strategy, starting with understanding the customer’s app activity and engagement with the discount banners. This was followed by an insights-led customer segmentation, and the creation of campaign workflows to optimize communication on various discounts and offers.
Post the execution of these campaigns, Future Pay was able to attribute the sale conversions that the payment app was driving to the Future Group stores, with a 20% increase in overall traffic to these pages. They also observed a 60% increase in conversions via offers and discounts banners on the app.
