Gathern is a peer-to-peer (P2P) vacation rental Platform licensed by the tourism ministry. Gathern offers guests a variety of vacation rentals at the tap of a button and enables hosts to monetize & utilize their property all hassle-free.
Before partnering with MoEngage, the brand was already working with another engagement platform. However, they faced several
issues with their previous platform:
1. Gathern was able to utilize the platform to the fullest potential but did not get constant support from the platform’s end.
2. The travel and hospitality brand was unable to customize its communication and many feature sets were limited to what was only present in the app, such as creative images for push notifications.
3. Gathern was unable to drive actionable insights using the previous platform.
Before MoEngage, while we were communicating periodically with customers, however, the uniqueness of each communication was missing. With MoEngage, we have been able to use capabilities like JINJA templates to build curated communications leading to better engagement.
The brand quickly onboarded MoEngage within a period of 8 weeks and was able to integrate MoEngage with other MARTECH platforms like mix panel and amplitude.
Since onboarding, Gathern has been actively using flows along with all channels but WhatsApp to communicate with customers regularly. As a matter of fact, currently, the brand has 50+ active flows.
One of the event-triggered flows was to reactivate old customers. So the brand created a segment for users who had previously done a booking but had not been active for the last 28 days.
They also used conditional split to base their communication on what exactly the user was looking at. As a result of such efforts, Gathern witnessed a conversion rate of 10.6%.
With MoEngage, Gathern was able to:
