The Get My Slice team wanted a centralised platform for efficiently understanding customer’s app usage and performance and unifying data. They required a platform to transform data into actionable insights and enable the team to run highly personalised campaigns through email, push, text, and in-app messaging channels. The company aims to provide the best and most connected app experience possible throughout the customer journey.
Using MoEngage, Get My Slice eliminated a number of tools and consolidated in-app data into a single location. The platform’s ability to ingest data from disparate sources has provided the team with a clear and comprehensive view of their app customers.
The actionable insights, combined with the platform’s built-in and advanced segmentation and multichannel capabilities, enabled them to deliver highly personalised messages to each customer in real-time, significantly increasing engagement.
Get My Slice has achieved an outstanding open rate of 35%, which is 289% higher than the industry benchmark on email alone, and a healthy average click-through rate of 8% in push notification campaigns.