Fastic is the world’s largest fasting app and community, with over 50 million downloads. It provides fasting and meal plans, a nutrition tracker, fasting and nutrition advice, and coaching services. Its mission is to help individuals in achieving their health and wellness goals, enabling them to become better versions of themselves. By 2026, the company aims to be the Super App for Health.
Before MoEngage, Fastic used Iterable as a customer engagement platform. The main issue was that the platform lacked analytics for their use cases, or that the ones that existed did not meet their needs. They had to use a third-party tool for analytics and reporting, as well as pay for additional licenses, which impacted revenue. They lacked the ability to see errors and issues across the entire customer base, so they spent more time analyzing and less time optimizing and building campaigns, which was inefficient. Another reason for migration was a lack of support, especially when Fastic encountered issues or wanted to implement custom use cases. Iterable's team used to take a long time to respond with answers or resolutions, which was unacceptable for Fastic, which prefers to move fast. It is, after all, an integral component of their fundamental principles. Fastic needed a marketing platform that could handle their volume (over 100 million emails and 12 million reachable users per day), sophisticated customer journeys, channel flexibility, and excellent team support. They looked into MoEngage's competitors but did not find a good fit. MoEngage emerged as the winner. Thanks to the MoEngage Professional Services team, Fastic was able to migrate 100 campaigns and over 30 complex customer journey flows within 3 week.
We evaluated all of MoEngage's competitors, but none of them met our criteria for a CEP. MoEngage provided the best support during the migration of existing use cases in a detailed and methodical manner.
If you're looking for a platform that can scale with you and provide the support you need to create and execute successful marketing campaigns, I recommend MoEngage.
Partnering with MoEngage, Fastic leveraged customer insights and data generated by individuals on the platform and used these to fuel personalized user engagement within the customer journey. This helped customers meet their health and fitness goals while increasing subscription revenues (15% of monthly revenues now come from new users), growing app engagement, and building loyalty amongst its user community. And, through ‘owned’ channel engagement rather than investing in highly expensive social or paid media via third parties, Fastic brought CAC down significantly. It also effectively used personalization to re-engage lapsed users, with over 30% of re-engaged users going on to subscribe, opening up valuable additional revenue streams. Additionally, by using ‘Happy Moment’ engagement, based on when users hit milestones, it improved loyalty, inter-community user engagement, and positive App Store reviews; now, with 655.3k reviews, its rating is 4.7/5.
Previously, Fastic was using a Customer Engagement Platform (CEP) which didn’t have analytics built into its platform, meaning it lacked a 360-degree view of its users. This limited Fastic’s engagement and personalization capabilities, leaving it unable to convert engagement and revenue opportunities. Partnering with MoEngage, its new CEP, analytics are built in and they can easily see customer journeys within the reporting dashboard, which has enabled them to bring in greater levels of personalization within the customer journey. MoEngage’s insight-led CEP transforms how brands interact and engage customers across every touchpoint. It helps customer-obsessed marketers join the dots between mobile, SMS and email through data, serving customer insights that improve engagement, retention and CLV, whilst growing ROI and reducing CAC. By building a unified customer view and delivering contextually relevant messages based on insights, MoEngage helped Fastic turn first-time browsers into buyers and repeat customers into brand advocates.
