HoppyGo is a peer-to-peer car-sharing service backed by Škoda X that connects car owners who don’t use their vehicles daily with people who only need a car occasionally.
The brand wanted to improve customer communication while remaining GDPR compliant. They also aimed to increase communication frequency and efficiency with automation and implement cross-device engagement. In addition to this, HoppyGo also hoped to get insights into customer behaviours to deploy data-driven campaigns.
One word to describe MoEngage is ‘magic’. And their support is great. Compared to other tools, they are fast, efficient, and always solve our problems. Our CSM, in particular, is really supportive and helpful.
HoppyGo sends personalised messages to targeted users via in-app, push, and email for booking, regulatory updates, and coupon codes. In addition, they leverage customer journey flows to automatically send follow-up emails to these users, enhancing their chances of marketing success.
The plan is to leverage user behaviour data to send more hyper-targeted messages to its customers automatically. This will help them in refining current campaigns, such as booking and handover processes for first-time users, increasing repeat service usage, and reactivating lapsed ones.
31% conversion rate with push campaign driving customers to use a coupon code
