ABS-CBN is considered one of the country’s leading media and entertainment companies. It offers services across different media platforms and serves a wide array of customer segments. The company is driven to pioneer, innovate, and adapt as it continues to provide information, news, and entertainment that connects Filipinos with one another and with their community – wherever they may be.
Prior to MoEngage the process of creating a campaign whether that be from segmenting users or identifying which users are going to be part of the campaign including putting together the campaign creatives and getting that sent out that as a process was something that took two weeks to put in each time.
And the segmentation of users was also very manually done which also limited the ability to really curate the segments and therefore the message was also largely not very curated, not very personal, to the customer segments.
Our CLM initiatives have also contributed an average of 59% of new users on boarded onto the platform, in a quarter. Because of the contribution to new users, we are able to do more with our marketing budgets, enhance our campaigns, widen the reach, and improve our customer experience.
It excites me to see a future where potentially all of these creatives can also be helped by AI. From a segmentation standpoint, that's also going to be very user level, in this sense of personalization, as well as coming to then having the creatives available and personalized according to the customers. I think that's really just going to change the game in terms of customer engagement through MoEngage.
By using MoEngage, ABS CBN was able to identify (across each campaign) users who have received messages, those who have interacted, and others who have performed actions.
These data points were then sent to the analytics platform, thus creating a 360-degree view of the customers, best time to speak to them, how they react, and their behavior, all of which change over time. With this understanding, ABS CBN can engage them more meaningfully.
ABS CBN’s CLM initiatives have also contributed an average of 59% of new users on boarded onto the platform, in a quarter. Because of the contribution to new users, the brand is able to do more with their marketing budgets, enhance their campaigns, widen the reach, and improve customer experience.
On the product side, ABS CBN’s product teams are able to use the manpower (or product development pipe) to develop new projects. With MoEngage, they are running 200+ campaigns, with 450 segmentations available and ready for action taking, across email, push, and on-site messages.
Using MoEngage, ABS CBN was able to:
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