Foodhub, an online food ordering company founded in 2008, is the third-largest online food portal in the United Kingdom. They offer a wide selection of restaurants and takeaways for customers to order from. Their mission is to provide food to their customers at no additional cost so they don’t charge for service.
Foodhub was looking for a Customer Engagement Platform that allowed them to segment customers effectively based on their habits and provide them with advanced analytics to help them make informed decisions, resulting in increased cart conversions, new user activations, order value, and overall growth. Foodhub realised the limitations in analytics and segmentation capabilities with their incumbent CEP.
MoEngage's comprehensive analytics, segmentation tools, and excellent customer service have dramatically improved our top and bottom-of-funnel metrics. We couldn't be happier about our partnership with them.
Foodhub was looking for a Customer Engagement Platform that allowed them to segment customers effectively based on their habits and provide them with advanced analytics to help them make informed decisions, resulting in increased cart conversions, new user activations, order value, and overall growth.
MoEngage's RFM capability helped Foodhub identify different segments of customers and send relevant communications across channels such as SMS and In-app. This enabled the brand to enhance engagement with inactive customers, reduce churn, and encourage basket abandoners to complete a purchase.
Foodhub witnessed a positive impact in new user activation, retention, basket conversion and order per customer within 90 days.
The brand plans to centralise engagement for the 30k+ takeaway partner network through MoEngage.
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