Outback Steakhouse has 155 restaurants in Brazil and is present in more than 60 Brazilian cities and 20 states, plus the Federal District. In the world, the brand is present in 23 countries in America, Asia and Oceania. The first restaurant in the country was opened in Barra da Tijuca, in Rio de Janeiro, in 1997. With its special cuts of meat and iconic appetizers such as Bloomin’ Onion, Outback became popular among Brazilians due to the quality and striking flavour of its cuisine, added to the relaxed service and cozy facilities. Inspired by Australian culture, the restaurant emphasizes various aspects of it, such as sports, tourist attractions, iconic landscapes and traditions. Furthermore, the brand offers a unique, fun and high-quality experience that, in Brazil, became known as #MomentoOutback.
MoEngage platform, as a whole, is easy to understand and has all the customer engagement features we need. In addition, the platform has suggested templates/layouts that helped us develop these communications. Also, the team's availability to assist us throughout the integration process has been immensely valuable.
