For over 90 years, The Express Group of publications has been synonymous with excellence in journalism and a commitment to independence and fairness. Its flagship newspaper, The Indian Express, has twice won the Vienna-based International Press Institute’s India Award for Outstanding Journalism in the Public Interest.
With 50-60 millions of users visiting The Indian Express website monthly, the media giant wanted a platform that could help then understand this mass volume customers properly and engage with them properly.
Even after having bought a subscription, if the customer doesn't come back to the website enough, there is a chance of them churning when the renewal comes up.
MoEngage has been pivotal in helping us clock exactly which of our customers are prone to churning and then enabling us to re-engage with them effectively. Such initiatives have led to us witnessing a 2X uplift in our paid subscribers.
MoEngage helped Indian Express optimize customer experiences at scale for millions of users seamlessly. The Indian Express team used the platform to engage with its audience effectively by understanding their likes and dislikes and keep them coming back.
MoEngage also helped the brand clock exactly who the dormant users were and target them effectively by deploying personalization at scale based on their interests.
The Indian Express utilized MoEngage to drive omnichannel engagement, connecting with customers through their preferred channels and at times when they are most receptive!
Using MoEngage, The Indian Express was able to:
