YesStyle brings customers the latest trends and products from South Korea, Japan, Hong Kong, Taiwan, and more every day. With its meticulously curated collections and recommendations, the E-commerce platform serves customers worldwide for every occasion and situation.
While the previous vendor (Oracle Responsys) did provide visibility into campaigns, it required quite a bit of coding in the back end. The brand was looking for a less coding-dependent platform because the team of active users was mostly marketers. MoEngage’s no-code platform (no SQL code required) with drag and drop builder helped resolve issues with respect to segmentation and product recommendation.
The brand also wanted to explore AI/ ML-powered technology to better target and look at segmentation differently based on the customer’s behavior and actions instead of mass targeting.
Another issue plaguing the team was the lack of a unified platform. Without an insights-led engagement platform, the YesStyle team had to rely on multiple modules, with one used to track events and another to send emails and pushes. The discrepancy between the two platforms caused considerable uncertainty.
One of the biggest reasons why we decided to switch to MoEngage (apart from the advanced functionalities) is the flexibility to adjust and cater to our use cases, even if it meant going above and beyond the scope of work. What stood out the most was the MoEngage team’s ability to showcase the actual resolution to critical business cases. The MoEngage professional services team did a lot of the heavy lifting regarding coding to make the migration possible. We are very happy with the migration and look forward to driving further business growth in the near future!
Auxiliary data data maintenance was a pain point at the beginning as the file (contents) couldn’t be edited easily and instead needed to be uploaded every single time. This led to the renaming of the file(s) leading to a lot of versions existing on the platform.
The professional services and implementation team from MoEngage took it upon themselves to help YesStyle with Jinja coding and auxiliary data import to provide the option of templatizing campaigns. Apart from templatizing and de-duplication, this also helped automate month-related offers (anniversary offers or monthly activity on YesStyle), reducing the manual workload of repeating the process every month.
The MoEngage professional services team mapped the auxiliary data with different assets in different languages providing only one file to maintain thus achieving seamless, multi-language implementation on the platform. The platform also provided a way to use the mapping file instead of setting up locales one by one.
The team also displayed openness to new ideas suggested by the YesStyle team. MoEngage also helped with complex product recommendations (like saved items and new arrivals), and complicated event attributes used to map product recommendations across multiple journeys.
MoEngage provides YesStyle more flexibility, empowering the brand to target and segment better leading to higher open rates. The dedicated customer support, coupled with MoEngage’s approach of continuous innovation, helped YesStyle stay on top of market demands and trends.
The MoEngage team assisted the YesStyle team in onboarding the email channel and migrating 20+ active journeys within 30-40 days. MoEngage also supported the daily sync master catalog product with 4.5 Mn products and 14 Mn+ registered members. MoEngage has also assisted the YesStyle Team in the migration of B2C Data and Campaign (Flows) within the defined timelines.
In terms of use cases that YesStyle was trying to solve, here are the priorities:
