BANKING & FINANCE | ENGAGEMENT

IndusInd Bank Improves Agility and Campaign Velocity with MoEngage

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99.97%

Reduction in campaign go-live timelines

2.6x

Growth in transactions over the last 6 months.

ABOUT INDUSIND BANK

IndusInd Bank, an Indian public-listed bank, is the leader in inclusive banking and vehicle banking, catering to the diverse needs of both consumers and corporate customers.

IndusInd Bank serves over 39 million customers and has over 3,000 branches and 3,000 ATMs across India. To revolutionize banking for the digital-first consumer, IndusInd Bank launched INDIE, a mobile application for Android and iOS devices. Within a year of launch, INDIE has garnered over 10 million installs and has an active user base of 1.5 million customers.

Business Challenge

To keep up with evolving customer expectations, IndusInd Bank had to make decisions, iterations, and campaign execution faster. If the team wanted to cross-sell a credit card to a customer who had a FD, they should be able to have a consolidated view of customer’s credit score, behavioral data and demographic data to send the right message.

Unifying the data, segmenting the audience and taking the campaign live in real-time was challenging because their erstwhile customer engagement platform required coding efforts and would take eight to 10 days to create a single campaign.

MoEngage drives personalization at IndusInd Bank. We have a lot of customer data and can seamlessly integrate that intelligence into MoEngage. This enables us to create real-time communications relevant to the customer persona by integrating our data warehouses and MoEngage’s engagement platform. The result: We’ve been able to execute contextual, highly relevant personalized campaigns in minutes.

Charu Mathur

Head- Business and Strategy, IndusInd Bank

MoEngage Solution

The digital team at IndusInd Bank chose MoEngage as its customer engagement platform to propel the bank's next phase of digital transformation. Using MoEngage, IndusInd sends timely, contextual, and relevant hyper-personalized communications to millions of customers in real time.

Turbo-Charging Campaign Velocity to Delight Customers

Before MoEngage, IndusInd bank required 8-10 days between ideation and execution. After onboarding MoEngage, the team can take a campaign live in less than 10 minutes. The team now can spend more time in ideating and strategizing campaigns than worry about the scalability and platform responsiveness.

Products Used

Customer Insights & Analytics

Create omnichannel, personalized experiences using AI-powered insights and analytics.

Results

IndusInd Bank reduced campaign execution timelines from 8-10 days to less than 10 minutes
IndusInd Bank integrates 612 offline user attributes into MoEngage through S3 imports and SFTP file encryptions
IndusInd Bank automated 80% of cross-sells on the INDIE app, thereby making the audience experience seamless
INDIE app handles more than 10 million transactions in a month and has seen a 2.6x growth in transactions over the last 6 months.

BANKING & FINANCE | ENGAGEMENT

IndusInd Bank Improves Agility and Campaign Velocity with MoEngage

ABOUT INDUSIND BANK

Business Challenge

MoEngage Solution

Turbo-Charging Campaign Velocity to Delight Customers

Products Used

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