IndusInd Bank, an Indian public-listed bank, is the leader in inclusive banking and vehicle banking, catering to the diverse needs of both consumers and corporate customers.
IndusInd Bank serves over 39 million customers and has over 3,000 branches and 3,000 ATMs across India. To revolutionize banking for the digital-first consumer, IndusInd Bank launched INDIE, a mobile application for Android and iOS devices. Within a year of launch, INDIE has garnered over 10 million installs and has an active user base of 1.5 million customers.
The digital team at IndusInd Bank chose MoEngage as its customer engagement platform to propel the bank's next phase of digital transformation. Using MoEngage, IndusInd sends timely, contextual, and relevant hyper-personalized communications to millions of customers in real time.
Before MoEngage, IndusInd bank required 8-10 days between ideation and execution. After onboarding MoEngage, the team can take a campaign live in less than 10 minutes. The team now can spend more time in ideating and strategizing campaigns than worry about the scalability and platform responsiveness.
