Kredivo is one of the fastest growing and the stickiest digital payment channels for e-commerce in Indonesia. It gives customers instant credit financing for e-commerce purchases and personal loans based on real-time decisions.
Kredivo wanted to engage new users who downloaded the app. They were also looking for ways to enable users to complete transactions within the app, and leverage existing app users to boost overall brand and app store SEO.
MoEngage acts as our automation assistant and enables us to automate user journeys very easily. We have also seen some phenomenal results making MoEngage our most preferred marketing platform.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
Users who had approved instalments were sent custom offers via emails and push notifications to upsell new products within the app. Unique flows were setup based on user attributes such as age, gender, income etc. to customize the offers and messages sent to users at a segment level. Over the last 10 months, automated flows have influenced up to 40% of conversions for Kredivo.
Automated emails were sent to users who had completed In-app transactions seeking Play Store and App Store ratings and feedback.
With a majority of online shoppers using atleast two devices before making a purchase, the Kredivo team wanted to stay with their customers every step of the way with consistent messaging across channels and devices, using a single engagement platform.
• 20% uplift in Push Notifications delivery
• 64% conversion rate for triggered emails
• 40% conversions influenced by MoEngage Flows
Using MoEngage’s Push Amplification®, the Kredivo team were able to track the push notifications sent to their customers. MoEngage’s Push Amplification® module acted as a fall-back to GCM and assisted by delivering the push notifications again to those devices, with a failed delivery status.
Customers who had approved installments were sent custom offers through push and email to upsell new products via the MoEngage platform. The platform also helped seek feedback and ratings on Play and Apple store from those customers who had completed in-app transactions using automated emails.
