Loblaw Companies Limited is Canada’s food and
pharmacy leader, as well as its largest retailer and
private sector employer. With over 1 billion
transactions each year in its unmatched network
of 2,500 stores and national e-commerce options,
Loblaw brings food, pharmacy, beauty, apparel
and financial services to customers through many
of Canada’s favorite and most-trusted brands:
President’s Choice, No Name, Loblaws, Shoppers
Drug Mart, No Frills, Real Canadian Superstore,
T&T, Joe Fresh, PC Express and PC Financial.
The Company’s loyalty program, PC Optimum, has
more than 16 million active members and is one of
Canada’s largest and best-loved reward programs.
Loblaw’s purpose is to help Canadians live life well.
It makes good food affordable, health, beauty and
wellness accessible, saving for the future possible,
and essential style achievable.
Loblaw is a Canadian retailer that operates both corporate and franchise supermarkets under 22 regional and market-segmented banners, as well as pharmacies, banking, and apparel. They were looking for a solution to help increase website traffic, expand their reach through push notification and solve for their transactional messaging use cases.
At Loblaw, our goal was to unify our messaging strategies across a number of diverse business lines, while also finding a partner who could provide custom solutions tailored to our unique use cases. MoEngage has been the partner of choice, offering steadfast support and facilitating partnership expansion across channels.
Loblaw partnered with MoEngage to scale up their transactional messaging needs across a number of different business lines such as PC Express, Joe Fresh, Loblaws Pharmacy and Shoppers Drug Market. They enabled on-site messaging, email, SMS and push to engage users across multiple devices, while also creating a custom corporate vendor communication program to keep everyone informed and in compliance.
Overall, Loblaws was able to achieve the following:
