MFast is a leading tech-enabled agent banking network that aims to democratize financial access to the underserved population in Vietnam and across emerging Southeast Asian countries. Financial agents can use the MFast application to earn extra income by introducing consumers needing financial assistance, non-life insurance products, and other utility packages.
The hands-on support provided by the MoEngage team made the integration process smooth and seamless. The post-integration support in implementing desired features has helped us achieve our goals. Apart from the support extended, I love how intuitive and easy it is to use the platform. At MFast, we utilize channels like in-app and push to drive the right product recommendations to users, thus optimizing their chances of earning income by picking the right jobs.
MFast leveraged MoEngage's all-in-one omnichannel customer engagement platform to phase our point solutions used to send emails and push notifications. In addition to simplifying its tech stack, MoEngage’s drag-and-drop editor also helped them reduce dependencies on its tech and design teams.
To show existing customers the cumulative value and opportunities they have generated for themselves using MFast, the team designed a personalized in-app notification. The in-app message was personalized to convey how much income was generated in 2022 and how many clients and agents were converted.
Using attributes across the customer’s lifecycle, like the number of sessions and conversions, MFast personalizes the message copy.
With MoEngage, MFast was able to:
