Myco is a content superapp and a revolutionary video streaming platform that transforms how consumers experience content, like sports, movies, documentaries, influencer content, and so much more. Consumers can choose from a vast library of films, documentaries, and live sports events. Their user-generated content section lets creators upload and monetize their content from the first view!
While the brand started operating in Dubai, they now have customers across 200+ countries.
The content superapp split their operations into two lines of business - the Web 2 side covers their streaming capabilities and the Web 3 side covers a hybrid and integrated digital wallet.
As the brand grew their presence from Dubai to over 200+ countries and their user base crossed 7 million active users, they realized that they couldn’t engage with their customers manually. They also realized the need for a customer engagement engine that would help them segment their growing customer base based on their content consumption and other behavioral patterns.
Myco then onboarded MoEngage’s Customer Engagement Platform to build and run a seamless customer engagement and automation engine that could scale with them.
In the past few years, Myco has scaled rapidly to where we have 7 million users actively using our platform, we realized that we needed a partner to personalize communication with our growing customer base effectively. This is where MoEngage came in. The extraordinary customer support and tech team, combined with their forward-thinking product roadmap, made them an ideal customer engagement partner to walk with us on this journey to success.
From the onset, Myco aimed to build personalized customer communication for each stage of the customer journey. After onboarding MoEngage, the brand embraced a data-driven approach to understanding the different customer segments and set up automated journeys (Flows) that allowed them to send the right message at the right time and engage with the customer holistically.
The content streaming platform setup Flows to engage customers of their streaming business, to optimize onboarding for new users, bring returning users back into the funnel, encourage creators to produce more content, and more.
They now leverage pre-built rich Push Notifications and Email templates, and personalize them to engage with users of their Web 3 business. This encourages users who’ve created an account on the platform but haven’t linked their digital wallet.
Myco leveraged customer data from the user’s watch history to serve them impactful creatives based on their viewing pattern. For example, if someone has watched motor sporting content, their personalized campaign consisted of powerful imagery of classic cars. Those who watched lifestyle content got campaigns related to this and more.
The brand also leveraged gamification and ran polls on live matches and then used these responses to personalize engagement. They sent out tailor-made Push notifications to fans of the winning and the losing team. The brand was also able to send out live match updates through Push Notifications and Emails to prolong engagement. To ensure higher retention, Myco rewarded the customers who consumed content or watched matches for a long period of time.
