MySyara is an on-demand car care and technology company. From mobile car washing and detailing to oil changes, diagnostics, and on-time servicing, MySyara offers a convenient, trusted, and professional service. Founded in 2019, the car care brand is headquartered in Dubai, UAE and has operations across UAE and Kerala, India.
The idea behind customer engagement has been there with MySyara from its inception. They had started utilizing internal platforms along with some third-party vendors to drive communication.
However, one of the biggest challenges faced by MySyara was scheduling its push notifications campaigns. While they were actively using push notifications to communicate with their customers, there wasn’t much segmentation in terms of events and users available.
As a result, they could not garner a lot of traction from these campaigns.
Prior to engaging with MoEngage, we were using an internal tool to drive engagement. However, due to various manual processes, MySyara witnessed major gaps in its engagement strategy. The internal tool restricted us from analyzing which channel was performing well and did not provide insight into customers’ preferences. This is where we think our partnership with MoEngage has been fruitful.
Utilizing Different Channels With Custom Segmentation
MySyara started using Emails and Push Notifications along with customer segmentation
Leveraging Customer Journey Orchestration (Flows) with RFM Segmentation
MySyara also used RFM segmentation (Recency, Frequency and Monetary) within flows to engage with customers through different channels.
MySyara also used RFM segmentation (Recency, Frequency and Monetary) within flows to engage with customers through different channels.
Some of the RFM segments that MySyara created were:
Super User: Someone who has executed App/Site Opened atleast once in the last 15 days and has executed a purchase
Non-Active Car Wash: Someone who has executed purchase atleast once before July 19 2023 and has not executed a purchase in the last 45 days.
For such segments, the brand created different flows and leveraged push notifications and emails.
One example of this is MySyara using flows to assist customers in booking a car wash with free interior cleaning.
