Before joining hands with Labrys (MoEngage Partner) and onboarding MoEngage Public worked with two different platforms to drive customer engagement and retention strategies. For Public, customer-centricity always remained at the forefront. However, the omnichannel retailer faced several challenges with previous tools like:
From the onset, Public wanted to enrich its ‘One Customer’ view and create behavioral segmentation for better engagement.
With Labrys’ consultancy and implementation services, Public upgraded from their previous platforms by onboarding MoEngage for, creating a unified profile, enhancing segmentation, building and managing customer journeys, increasing the number of engagement channels, and automating reporting.
With Public operating on a massive scale, Labrys assisted them in eliminating silos between data. It helped create an enhanced and insights-driven customer view on MoEngage, pushing this information to Public’s single customer view.
Moreover, thanks to MoEngage’s versatile integration capabilities, Public could activate more engagement channels, like web push notifications, onsite messaging, Viber, etc.
Public also built various Customer Journeys (Flows) to drive omnichannel engagement. A few of their best performing customer journeys were for browse abandonment flow, post-purchase flow, cart abandonment flow.
Public managed to reach millions of customers who were neither identifiable nor reachable before MoEngage implementation via diferent channels such as Web Push notifcations and On-site messaging.
Thus, they managed to generate a significant amount of revenue, boosting the marketing automation investment ROI. Owing to the segmentation, customer journeys, and personalization capabilities, Public has been able to increase its marketing technology ROI by 27x in the first six months after implementating MoEngage.
Additionally, the retailer brand has also been able to create a dashboard on MoEngage platform to analyze all live and historical engagement.
As a next step, Public will soon start exploring AI recommendation use-cases to drive further engagement. Some of the use cases they plan to explore are:
Public managed to reach millions of customers who were neither identifiable nor reachable before MoEngage implementation via different channels such as web push notifications and on-site messaging. Thus, managed to generate a significant amount of revenue, boosting the marketing automation investment ROI.
Owing to the segmentation, customer journeys, and personalization capabilities, Public has been able to increase its marketing technology ROI by 27x in the first six months itself after MoEngage implementation.
Additionally, the retailer brand has also been able to create a dashboard on MoEngage platform to analyze all live and historical engagement.
Udrive Personalizes Customer Journeys and Campaigns to Achieve 86% New Registrations
How Batelco Personalized Engagement to Increase App Users by 35%
FNP witnesses a 40% conversion rate on cart abandonment campaigns With MoEngage
The ENTERTAINER chooses MoEngage and migrates 45+ apps within 10 weeks
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.