To address the brand’s drop in conversions, the Rentomojo team implemented a more dynamic engagement strategy using the MoEngage platform. First, they analyzed, understood, and reformed all their email deliverability issues, to ensure better email engagement.
• 20% increase in the purchase rate
• 80% improved email deliverability
• 7.24% boost in customer engagement
The team then used MoEngage’s Flow with dynamic messaging to keep customers engaged and upsell products using relevant messaging. They first mapped and created a custom journey based on the customer’s purchase history. They then offered personalized product messaging based on the customer’s actions.
To attract new purchases and fulfill abandoned ones, the team decided to run specific campaigns using Flows that triggered push notifications, email alerts, and social ads in real-time based on the customer’s activity on the app and website. This higher campaign relevancy helped strengthen engagement.
