SportsCafe is a one-stop platform where Indian sports fans can follow their favorite sports through live-scores, match reports, features, and forums. In addition to cricket, they also aim to cover other globally popular sports.
As a digital advertising-driven site, SportsCafe used traditional means of driving traffic: social media and Google AdWords among others. With 90% of their traffic being from anonymous visitors, the SportsCafe team wanted to do more to increase traffic and create a pool of engaged visitors who would keep coming back to the site - especially on mobile devices.
“As a digital content service provider, MoEngage Web Push has significantly increased our ability to send targeted notifications to our users. I can push breaking news articles to cricket enthusiasts while sending tactical football analysis to users who are into detailed statistics.”
Sports fans want to know the inside scoop on their favorite stars and teams as close to realt ime as possible. Using MoEngage, SportsCafe reached out to over 10,000 users by delivering real-time web push notifications, establishing themselves as a trusted site for real time information about sports. Sending timely and relevant notifications with advanced segmentation based on fans’ sports interests, helped SportsCafe increase overall page views on the website by 32%.
An unexpected bene fit to targeted notifications was re-engaging loyal visitors. While drawing new users to the website is desirable, websites need to find ways of attracting loyal visitors. With web push notifications, SportsCafe observed a 120% increase in total time spent on the website compared to regular website visitors. These results were achieved because messages were sent to a loyal group of followers. MoEngage goal tracking made it easy for SportsCafe to identify their most loyal audience segments, target them and measure the impact like time on site.
Web push notifications have garnered up to 32% click-through rate for SportsCafe putting it at par or even ahead of other marketing channels. Opting into receiving notifications is done with just one click and does not require an email address. This makes opting in very “lightweight” which is especially beneficial for mobile users who don’t want to tap out their email address on a small keyboard but would like to stay updated on latest articles and updates. MoEngage Web Push allowed SportsCafe to achieve their traffic and engagement goals, while they continue to explore innovative ways to drive digital ad revenue using web push.
SportsCafe used MoEngage to reach out to 10000+ customers by delivering real-time web push notifications. Sending timely and relevant notifications with advanced segmentation based on fans’ sports interests, helped them boost overall website page views by 32%.
• 32% increase in average page views on SportsCafe
• 32% click-through rate observed for web push notifications
• 10,000+ customers driven to the site in their first 100 days
• 120% increase in time-spent from ‘web push visitors’ compared to regular visitors
With web push notifications, SportsCafe observed a 120% increase in total time spent on the website compared to regular website visitors. This exercise was made easy for SportsCafe with MoEngage goal tracking, which helped identify their most loyal audience segments, engage them and measure impact.
For the team, a 32% increase in web push notification CTR placed this channel much ahead of other marketing channels. For the customers, these notifications could be opted for easily in just a click. Overall, MoEngage Web Push helped SportsCafe to achieve its traffic and customer engagement goals.
