StepSetGo Uplifts Reinstalls by 8% With Push Amplification™ and In-App Messaging | MoEngage
Request Demo Demo
Request Demo Login
Demo
ENGAGEMENT | HEALTHCARE & FITNESS

StepSetGo Uplifts Reinstalls by 8% With Push Amplification™ and In-App Messaging

Download Case Study
case-study-banner-image
6%
Increase in push notifications reach
8%
Uplift in reinstalls
About StepSetGo case-study-brand-logo

StepSetGo is a health and fitness app with over 9.5 million downloads and 7000 customers added per day. The brand aims to motivate its customers to get fit while incentivising walking by giving SSG coins.

case-study-brand-image

The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.

Misaal Turakhia
Co-founder - StepSetGo
Business Need
The leadership team at StepSetGo discovered that the key to successful engagement was to understand customer habits on the app and engage them using these insights.
MoEngage Solution
StepSetGo's team used the MoEngage platform to accurately segment their customers based on behaviour and RFM analysis. They customised push notifications and in-app messaging based on the segments to engage active customers and re-engage inactive ones.
Read More Case Studies From India
card-img
  • Banking & Finance

How Piramal Finance Automates Customer Journeys for a 20% Uplift in month-on-month Revenue
card-img
  • Retail & E-commerce

Tata Digital Delivers Critical Alerts Across 50+ Brands with 0 Latency
card-img
  • Ed-tech

How ixamBee Generated 20% More Qualified Leads By Personalizing Their Website
card-img
  • Retail & E-commerce

Domino’s Delivers Delightful Customer Experiences to Boost Incremental Revenue with MoEngage