Tanishq, one of India’s most-loved jewelry brands from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. The jewelry retail chain currently spreads across 400+ exclusive boutiques in more than 240 cities.
The idea was to personalize, experiment, and iterate to double down on the best engagement initiatives to maximize online sales. With MoEngage, we didn't just get a platform that helped us execute that, but an engagement partner with which we can grow to touch new heights.
The commitment to enhance the features and functionalities of the platform in real-time has been a great value add from MoEngage. On-Site Messaging is one such feature that garnered us great traction and clocked over 107% click-to-conversion rates for lead-generation campaigns. Combining the impact with the seamless UI of the platform makes this a true marketer's tool.
To tap into the pool of prospects browsing the website/app, Tanishq deployed lead-gen campaigns through MoEngage’s Onsite messaging (or OSM) as well as In-app Communications. Due to the high-relevance of these campaigns, the customers’ propensity to engage with these also increased! The campaigns saw a 7.2% clickthrough rate with a 5% fill rate.
Tanishq also trusted MoEngage's Sherpa AI to execute personalization at scale and achieved a 107% uplift in click-to-conversion rates for one of its biggest business weeks, i.e., Akshaya Tritiya festival time.
Customers bring your brand's story to life. When customers review, talk about, and recommend your products, they keep your brand relevant in the industry. Therefore it's vital that you re-engage with them in a timely manner with communications riddled with their preferences to drive customer loyalty. This will eventually lead to increased customer lifetime value as well.
With the same goal in mind, Tanishq deployed detailed Flows by MoEngage to increase user stickiness on its platform, which encompassed channels like WhatsApp, Push, In-app, and emails.
Since a direct result of increased app usage and stickiness is retention, needless to say, these Flows resulted in a 25% increase in the weekly retention rates!
Using MoEngage, Tanishq was able to:
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