Tata Digital is powering India’s first super-app, Tata Neu, to revolutionize the Indian E-commerce landscape. Tata Digital leverages a customer-centric approach to drive engagement across a rich legacy of 50+ brands.
Tata brands are known to be the pioneers in customer-centricity. Taking this legacy forward, Tata Digital wanted to ensure zero latency for critical alerts across their channels.
Tata Digitial knew that managing 50+ brands under a single platform without a unified infrastructure was too tedious, and the team needed a secure, enterprise-ready solution to help them achieve this at the scale of millions.
The team needed to access real-time analytics and logs. They also needed a platform that enabled seamless unification between the promotional and transactional aspects of their customer communications.
MoEngage Inform has been pivotal in our mission to amalgamate our brands under the Tata Neu umbrella. The ease of setting up campaigns across such a vast array of brands—and the support received—has been integral to our success.
MoEngage enables us to send Transactional Messages to the customers of our super app, which has 50+ brands — with zero latency and using just a single API.
Tata Digital implemented MoEngage Inform to ensure reliable message delivery regardless of volume spikes.
This strategic move allowed them to dynamically scale their infrastructure in real time, while maintaining enterprise-grade security.
MoEngage Inform provided a robust, scalable infrastructure that enabled Tata Digital to deliver 500+ critical alerts across 50+ brands in real-time, with zero latency. Tata Digital incorporates loyalty points into Transactional Messages in a seamless manner, ensuring hyper-personalized interactions at every touchpoint.
