The ENTERTAINER (B2C)
Founded in 2001 and based in Dubai, The ENTERTAINER is the leading provider of 2-for-1 offers from well-known dining, leisure, entertainment, beauty, and hotel brands across the Middle East. The company successfully transitioned from a print publication to a data-driven tech company with the launch of the award-winning The ENTERTAINER app in 2013.
The ENTERTAINER business (B2B)
The ENTERTAINER business creates easy-to-use and cost-effective app platforms that leverage incentives to help connect businesses with their customers and employees. The business division works with 250+ partners globally. It offers clients loyalty solutions that allow them to leverage The ENTERTAINER model, venues, offers, and more to reward and delight their employees and/or customers.
Since 2016, The ENTERTAINER relied on another vendor to engage with and retain customers. However they faced challenges like:
As we move forward, we aim to continue using MoEngage's capabilities to strengthen our marketing
strategy. By leveraging MoEngage's pre-built templates and functionalities, we've been able to streamline our multi-channel engagement campaigns, allowing us to deliver targeted messaging across various channels with greater efficiency. The Customer Engagement Platform's web pop-ups with countdown timers (On-site Messaging) and In-app user surveys have already played a major role in enhancing campaign
engagement.
The ENTERTAINER was evaluating multiple vendors for their customer engagement and retention needs but ultimately chose MoEngage because of the following capabilities:
