SMS MARKETING PLATFORM
Engage your customers with interactive, personalized SMS messages. Make sure your time-sensitive transaction alerts never go unnoticed and let your sales skyrocket while promoting your brand with campaign messaging.
Integrate SMS seamlessly and leverage it alongside your other channels such as Push Notifications, Email, Ad-retargeting, WhatsApp, or on-site web messaging, to build your audience through the channel with the highest open rates. Consolidate all of your customer engagement strategies into one analytics suite to ensure you’re sharing the most relevant messages on the right channels.
Open Rate
Hyper-personalize your SMS marketing campaigns to drive conversions. On average, our customers have doubled the usage of SMS as their preferred engagement channel.
Drive interest or sales by prompting users with personalized, custom sign-up or subscription messaging that is delivered right to their device, with no coding required.
Integrate your promotional and transactional alerts into one customer journey allowing you to cohesively a/b test and message revenue-driving initiatives with time-sensitive communications.
Send eye-catching, attention-grabbing MMS messages that are unique to your brand through interactive content such as images, videos, or GIFs.
Provide multiple avenues for your consumers to opt-in and join your brands' community through targeted drip campaigns, all while staying compliant with easy opt-out management capabilities.
Provide your consumers with the best customer service through conversational, two-way messaging that is personalized to their current shopping needs.
Drive interest or sales by prompting users with personalized, custom sign-up or subscription messaging that is delivered right to their device, with no coding required.
Integrate your promotional and transactional alerts into one customer journey allowing you to cohesively a/b test and message revenue-driving initiatives with time-sensitive communications.
Send eye-catching, attention-grabbing MMS messages that are unique to your brand through interactive content such as images, videos, or GIFs.
Provide multiple avenues for your consumers to opt-in and join your brands' community through targeted drip campaigns, all while staying compliant with easy opt-out management capabilities.
Provide your consumers with the best customer service through conversational, two-way messaging that is personalized to their current shopping needs.
Keep your SMS campaigns highly relevant and informative by adding a link to a previously searched product, an item left in an abandoned cart or an order successfully delivered. Track link clicks to retarget customers through other omni-channel campaigns or with cohesive product recommendations.
Collectively view and analyze how your SMS strategy fits into your overall customer engagement strategy through our Analytics Suite where you will find consolidated reporting across channels.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
MoEngage has allowed us to reach our customer base and communicate effectively. It helps us keep customers engaged throughout their lifetime journey and collect valuable customer insight. We want to ensure that content remains relevant as we evolve, and MoEngage’s personalization capabilities enable this.
We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and provides limitless segmentation and engagement opportunities to drive growth.
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SMS marketing or text messaging marketing platforms enable brands to run their text messaging campaigns or SMS advertising campaigns. Companies use a SMS-sending platform to send time-sensitive offers, updates, or transaction alerts to customers who have consented to receiving text messages on their mobile devices.
Since text messaging offers instant gratification, companies can use SMS marketing to send time-sensitive messages like transactional alerts, reminders, etc. SMSes can initiate personalized conversations and, therefore, help improve customer engagement.
Here are the steps to use the SMS marketing feature of MoEngage:
Step 1: Navigate to the MoEngage Dashboard and choose Campaigns.
Step 2: Select Create Campaign > Outbound > SMS
Step 3: Select the campaign types –
Once this is done, you can follow the steps here to select your target audience for your SMS marketing campaigns.
To run SMS promotions, you can always use MoEngage, an SMS marketing platform trusted by 1200+ brands and rated 4.8/5 in Gartner. MoEngage can help you integrate SMS advertising seamlessly and leverage it with your other omnichannel marketing campaigns.
Since SMS marketing campaigns can be personalized to drive conversions, text messages can be of the following types:
Remember that text messages should be within 160 characters, so design your SMS marketing messages accordingly. Don’t forget to include your company name, a clickable link, customer name, the offer, and an opt-out option.
Here is a list of do’s and don’ts of SMS marketing automation.
Besides getting customer consent to send SMS, the other compliance is the 2003 Spam Act, in which the company sending the SMS should mention their name. Besides this, the timing and frequency of sending SMSes also matter.
This is where MoEngage’s SMS marketing platform can help. It helps you to set clear opt-in buttons and clear calls to action while requesting your customer’s phone number. MoEngage is also CCPA and GDPR-compliant. [Read here to know more about SMS marketing best practices.
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