We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
If your KPIs include MAUs, DAUs, active sessions per campaign, ARPU, LTV, retention rate, chrun rate, activation or adoption, then this handbook is for you!
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Use push notifications smartly. String together campaigns for every step of the journey across channels like email, website, SMS, WhatsApp, and paid ads. Using Flows, you can easily create and automate a consistent experience for your customers across touchpoints.
Use push notifications smartly. String together campaigns for every step of the journey across channels like email, website, SMS, WhatsApp, and paid ads. Using Flows, you can easily create and automate a consistent experience for your customers across touchpoints.
Use push notifications smartly. String together campaigns for every step of the journey across channels like email, website, SMS, WhatsApp, and paid ads. Using Flows, you can easily create and automate a consistent experience for your customers across touchpoints.
| Company | Contact | Info | Comments |
| Objective: | To get a user to complete the signup process and make their first purchase on your app: | Campaign | Duration: |
| Campaign Duration: | 7 days (1 week) | Campaign | Duration: |
| Campaign Duration: | 7 days (1 week) | Duration: | Duration: |
Only Mobility apps have seen a decrease in both downloads and DAU from Q1, 2020. Although Sports apps and Travel & Hospitality apps see a decrease in DAU, there is an increase in the number of downloads of these apps in the Americas.
Apart from Food Delivery, Mobility, and Sports apps, all other industry verticals have seen an increase in both downloads and DAU. In Europe, while the aforementioned industry verticals have seen a slight decrease in DAUs, the number of downloads has increased from Q1, 2020.
In the MENA region, the number of DAUs of Mobility, Sports, and Travel & Hospitality apps has decreased, while the number of downloads for apps in all the industry verticals has increased relative to Q1, 2020.
In the MENA region, the number of DAUs of Mobility, Sports, and Travel & Hospitality apps has decreased, while the number of downloads for apps in all the industry verticals has increased relative to Q1, 2020.
What is holiday marketing and what does it mean for brands?
Holiday marketing involves leveraging the increased propensity of shopping and gift giving during the holiday season by targeting users across various channels and offering them attractive discounts and valuable deals. Not only is holiday marketing beneficial to users as they get a host of amazing offers and deals, but also to the participating brands as they can add significantly to their revenue margin.
How has the holiday season changed in 2020?
Owing to the global pandemic the user attitude, confidence and buyer behavior has taken a massive hit. Users now seem to prefer essential buying over luxury expenditure and favor online shopping/doorstep delivery instead of visiting physical stores. The lockdown protocols have put further strain on the supply chain which is already overworked owing to more users placing orders, thus causing shortages. All of these changes will carry into the holiday season affecting buying, shopping and gift giving.
What has caused this change in holiday marketing for 2020?
The massive changes in app usage, shopping behaviour, and preference have been brought about by the unprecedented global pandemic. And while people and businesses (across all verticals and geographies) are getting used to the new normal, some changes are here to stay which have led to this unusual holiday season 2020.
What are some of the holiday trends for 2020 that marketers need to be aware of?
With growing prominence of online shopping and increased usage of apps (with apps across several categories noticing increased DAU/MAU numbers), focus on digitization and mobile marketing should be top priority. As people are hesitant to step out, curbside pickups will gain more relevance, something brands need to be aware of. Looking at the supply chain side of things and ensuring there are no roadblocks is also very important. Keeping up with travel habits as families take short trips to nearby locations and catering to new ‘at home’ lifestyle (working from home, exercising at home) requirements will also be crucial to framing an effective holiday marketing strategy for 2020.
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*Gartner “Magic Quadrant for Mobile Marketing Platforms” by XYZ, XXXXXXXXXDate
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Vedanarayanan Vedantham is currently serving as the SME Business Head of Razorpay. He has helped build and grow multiple digital products and brands across healthtech, edtech, and online travel. Vedanarayanan has previously worked in various capacities spanning functions such as digital marketing, brand consulting, product management, and business development.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
Every customer is different. They each have a unique journey, and it’s important to know where they are on that journey at any given time. This session will share best practices for delivering the right message to the right customer at the right time.
Every customer is different. They each have a unique journey, and it’s important to know where they are on that journey at any given time. This session will share best practices for delivering the right message to the right customer at the right time.
Learn More
Use push notifications smartly. String together campaigns for every step of the journey across channels like email, website, SMS, WhatsApp, and paid ads. Using Flows, you can easily create and automate a consistent experience for your customers across touchpoints.
Learn More
Nalin Goel is the VP of Product of MoEngage Inc. He is an alumnus of IIM-Bangalore. He has over 6 years of experience in leading product development and strategy for global companies.
Ashwin SL is the VP of marketing at MoEngage. He is a sales rep turned marketer who has worked with global companies like Wipro, Akamai Technologies, and Verizon, as well as startups like MobStac and Eka Software.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
We obsess over your customers as much as you do. With MoEngage you get a sales, service, and support team that’s constantly thinking of ways to help you delight your customers. That's why we outscored everyone else in G2’s fall 2020 reports. In the Gartner Magic Quadrant 2019, our customers specifically rated us the highest for service, support, and quality of our account management.
Every customer is different. They each have a unique journey, and it’s important to know where they are on that journey at any given time. This session will share best practices for delivering the right message to the right customer at the right time.
Every customer is different. They each have a unique journey, and it’s important to know where they are on that journey at any given time. This session will share best practices for delivering the right message to the right customer at the right time.
Every customer is different. They each have a unique journey, and it’s important to know where they are on that journey at any given time. This session will share best practices for delivering the right message to the right customer at the right time.
The holiday season is a special time that’s warm, comforting, and familiar. Gifts, wrapping paper, tinsel, and twinkling lights bring joy to millions around the world, year after year. While some traditions will stay the same, many will change. With millions of people adapting to a new normal and businesses adjusting to restrictions, the holiday season 2020 is very different. This means Holiday traditions and gift-giving may look very different this year. While framing campaigns, you need to be aware of the holiday marketing trends and add value to consumers’ lives. Help them stay connected to who or what they care about most.
Last year, holiday season sales for retail and e-commerce surpassed the trillion-dollar mark for the first time ever. Despite the unprecedented pandemic and the unusual holiday, with the right strategy you can still grow and earn profits. Forrester expects e-commerce sales to grow by 18.5% this year.
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Till the guide’s here, explore past festive seasons, holiday marketing trends, and how has it changed in 2020. We can begin by looking at the biggest shopping events around the world, campaigns run, and their performance.
The United States and Europe: Brands being campaign planning from late October, around Halloween. Although Black Friday and Cyber Monday originated in the United States, they are widely popular in Europe too.
India: Traditionally, India’s offline sales have always peaked during Dussehra and Diwali.
According to a Mastercard report in 2019 overall retail sales grew by 3.4% year-on-year, while online sales increased by 18.8%!
Middle East: Burgeoning e-commerce brands, powered by digitization and key acquisitions such as that of Souq by Amazon, have changed the landscape in the Middle East, reinventing the way people shop.
MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites.
MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites.
MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites.
Customer experience in banking is moving from the traditional high-touch offline model to purely online interactions - or a blend of both.
