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Introduction

Optilyz is a direct mail automation platform that enables you to run more customer-centric, sustainable, and profitable direct mail campaigns.

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Use cases

Use the Optilyz and MoEngage connectors to send your customers direct mail such as letters, postcards, and self-mailers. Running direct mail like a digital channel means moving away from mass mailings and leveraging the channel as part of your (digital) customer journeys. The benefits of a modern approach to direct mail are:

• Increased conversion rates via increased relevance, additional use cases, easier A/B testing, and cross-channel effects
• Reduced effort via automation and an end-to-end solution
• Reduced cost via frame contracts and cost transparency

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Integration

To integrate with optilyz, use the optilyz API to send recipient data to the MoEngage connectors.

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Step 1: Create connector campaign on MoEngage

To create a connector campaign on MoEngage,

1. Navigate to Create Campaign >> Connectors >> Custom

2. On step 2 of the campaign, select -

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a) URL details

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b) Headers

Add the following two headers

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c) Request Body

In the following request body, you can use any personalization attributes and build a custom request template according to Optilyz’ API documentation . The variation field is optional and can define which design inside the automation should be used. If a variation is omitted, Optilyz will assign one of the defined variations randomly.

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Step 3: Test your configuration

At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign Check the Optilyz dashboard once you test the configuration or trigger the campaign.