Show your customers that you get them

Recommend products and content that your customers really need, when they need it.

Synchronize your catalog

  • Create product or content feeds within MoEngage by synchronizing your product catalog or content API.

Map products with customer behavior

  • Know who viewed, purchased, or abandoned different product categories. Map this with customer preferences, demographics, location, attributes, and more.

Deliver personalized recommendations

  • Combine customer actions with product information to deliver highly contextual and relevant recommendations.

Synchronize your catalog

  • Create product or content feeds within MoEngage by synchronizing your product catalog or content API.

Map products with customer behavior

  • Know who viewed, purchased, or abandoned different product categories. Map this with customer preferences, demographics, location, attributes, and more.

Deliver personalized recommendations

  • Combine customer actions with product information to deliver highly contextual and relevant recommendations.

What top brands say about MoEngage

profit rate56%

uplift in purchases

quote

MoEngage has truly helped us bring our automation to the next level, allowing us to improve our customer engagement across the Landmark Group apps and sites.

Claire Adshead

CRM & Retention Manager, Landmark Group

Straight from the editor’s desk

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Frequently asked questions

What are product recommendations?

Product recommendations are an integral part of personalization strategies. They are used to provide a personalized shopping experience to customers. Products are dynamically shown to a customer based on customer attributes, browsing behavior, etc. Product recommendations are valuable to organizations with a large and diverse product catalog.

What is a personalized recommendation?

Personalized recommendations are shown based on historical customer data and customer behavior. These recommendations contain items that a customer has frequently viewed, considered, or purchased.

What is a content-based recommendation?

Using content-based recommendation systems, companies can suggest items to a customer based on behavior, likes, and purchase history. These systems may be used in a variety of domains ranging from recommending web pages, news articles, sale deals, and more.

How your store benefits from personalized recommendations?

Personalized recommendations are essential to meet sales and marketing goals. It is a proven method for driving profitability.

  • ⎯⎯ Increase in Revenue

  • ⎯⎯ Improve Conversions

  • ⎯⎯ Boost Average Order Value

List some of the product recommendation use cases.

  • ⎯⎯ Display suggested products based on customer history.
  • ⎯⎯ Show “Frequently bought together” recommendations.
  • ⎯⎯ Feature best-selling items.
  • ⎯⎯ Adjust recommendations to keep popular products highlighted.
  • ⎯⎯ Personalize email campaigns.
  • ⎯⎯ Show “Featured recommendation” and “Recently viewed” products.
  • ⎯⎯ Show related item suggestions.
  • ⎯⎯ Alert customers about product updates.
  • ⎯⎯ Offer recommended product pairings on the shopping cart page.
  • ⎯⎯ Show items related to previous purchases.
  • ⎯⎯ Generate product bundles and offer special discounts.

Why should you get started with product recommendations?

Getting started with product recommendations is something every company should consider. Customized recommendations are helpful if you are trying to improve the personalization of your website or app.

List some tips on using product recommendations.

  • ⎯⎯ Collect in-depth behavioral data.
  • ⎯⎯ Analyze the right behavioral triggers.
  • ⎯⎯ Plan your recommendation strategies.
  • ⎯⎯ Keep testing your strategies.
  • ⎯⎯ Implement across all channels.