A bird’s eye view of the Media & Entertainment landscape.
A 5-step journey to engage with subscribers at each stage of their journey.
Strategies that brands like Shahid, Netflix, Starzplay, and many others use to build a massive subscriber base.
A checklist that helps you categorize how your customer perceives your offerings.
Five best practices to increase subscriber lifetime value.
fueled by the rapid shift from traditional to digital media and the rising popularity of social media platforms like TikTok and YouTube.
in the region will see a rise in Subscription Video-on Demand (SVOD) subscribers from 15 million in 2023 to 28 million in 2029.
- Research and Markets.com
are among the fastest-growing markets for
the gaming industry which is expected to grow by ~$5 billion by 2025.
- Redseer Strategy Consultants
are estimated to be present in Egypt, Saudi Arabia, and the UAE due to increased access to technology and a thriving
gaming ecosystem by 2027
- Statista
it's important to first unpack why your existing customers don't love you(r brand enough) to stick around long term.
Is your app sticky enough?
Are you sending too many notifications or Ads?
Is your app UI confusing your users?
These factors could lead to repercussions like:
Convincing anonymous users of the value of subscribing and then delivering continuous value throughout the subscriber's customer journey.
What is a powerful way to ensure that a potential customer actually signs up?
This stage is a crucial friction area to rectify since most drop-offs happen here. After all, your customer journey is only as strong as your starting point.
How to convert free trial customers into paid subscribers?
Converting free trial users into paying subscribers is crucial for long-term growth. How can you help your customers uncover the features that will encourage them to pay for your service?
Consider the following strategies:
How do you pre-empt subscribers churning?
As per an AppsFlyer report, the average app’s retention rate falls to 21% after the initial 24 hours. By day 10, this figure drops to 7.5%, and after 90 days, it’s a measly 1.89%. Win-back campaigns are a reactive approach; the first step is to predict churn and tackle it before it happens. Find out at what stage of the customer journey you are seeing maximum drop-off. Unearth problems like sub-optimal onboarding, difficulty in finding relevant products or services, or too many notifications.
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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