A bird’s eye view of the subscription landscape.
A 5 step journey to engage with subscribers at each stage of their journey.
Strategies brands like Grammarly, Tinder, Lingvist, Birchbox and many others used to build a massive subscriber base.
A cheklist that helps you categorise how your customer percieves your offerings.
Six strategies to increase subscriber lifetime value.
Understanding what could make your subscribers churn when optimising the customer journey is essential. There are multiple reasons and repercussions of subscribers churning, let’s delve deeper into these
Convincing your anonymous customers of the value of subscribing and then delivering continuous value throughout the lives of their subscriptions. This five-step guide will help you master the subscription journey.
How do you convert anonymous customer into paid subscribers?
Most drop-offs happen here, a crucial friction area to rectify. After all, your customer journey is only as strong as your starting point. Android and iOS allow brands to message customers who haven’t explicitly opted-in for push notifications.
How to convert free trial customers into paying subscribers?
Optimising free trial customers into paid subscribers is the key sustainable growth. How do you get your customers to discover the feature that will get them to pay for your offering?
1. Remove any friction points in their journey
2. Personalise the customer experience
3. Send behaviour based communication
4. Communicate with them on channels they are present on
5. Remind them that their free trial is ending
6. Maintain continous engagement
How do you pre-empt subscribers churning?
As per an Appsflyer report, the average app’s retention rate falls to 21% after the initial 24 hours. By day 10 this figure drops to 7.5%, and after 90 days, it’s a measly 1.89%. Win-back campaigns are a reactive approach; the first step is to predict churn and tackle it before it happens.Find out at what stage of the customer journey you are seeing maximum drop-off. Unearth problems like sub-optimal onboarding, difficulty in finding relevant products or services, or too many notifications.
