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Ramadan Marketing Insights From Middle Eastern Brands

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    Understand what new trends are being observed this Ramadan

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    Learn what marketing campaigns have stood our in the previous years

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    Understand what insights marketers are using to build a Ramadan Campaign

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    Read what metrics brands measure to understand the effectiveness of a campaign

Learn marketing insights and trends during Ramadan from the leading B2C brands

What Marketers Are Saying

Frequently Asked Questions

What new trends will be observed this Ramadan?

Some of the new trends that is being observed this Ramadan are:

  • Online content to remain in focus
  • Willingness to experiment remains high
  • Inactive users to be come active
  • Whatsapp as a channel witnesses growth

How can brands incorporate sustainability into Ramadan Campaigns?

Brands can follow these simple steps to showcase inclination toward driving their respective sustainability goals:

  • Promote eco-friendly products
  • Encourage sustainable practices such as reducing food waste, conserving energy, or using reusable bags
  • Support local communities
  • Provide education and awareness about sustainable living, environmental issues and fair practices

What are key insights to consider while developing a Ramadan Campaigns?

Few insights that marketers should consider while developing a Ramadan Campaign are:

  • Target audience demographics
  • Consumer behavior
  • Competitive analysis
  • Campaign performance metrics

What is the role of an engagement platform for Ramadan Marketing?

An engagement platform enables a high level of segmentation and personalization, which is vital for improving conversions across channels.

However, regardless of the martech stack or an engagement platform, it is imperative for brands to have a robust strategy in terms of marketing tools, especially during Ramadan, where the consumer spike is much higher than usual.

Ultimately, a robust strategy will enable you to deliver goodness for an extended period of time.