Email Built For The Omnichannel Customer

Craft contextual emails that align with the customer journey and their behavior across your mobile app and website.

    Email like a superhero

  • Email based on purchase history

    Recommend the right products or content based on your customer’s transaction history and increase customer life-time value.

  • Setup drip campaigns easily

    Segment your customers based on their behavior interests, preferences, and demographics. Setup drip campaigns for each segment easily and personalize every email.

  • Send alerts and updates

    Alert customers about sale receipts, reward points, delivery status, bank balances, service status, and more.

Automatically trigger emails based on the customer’s lifecycle events. Whether it’s welcoming a new customer, or reminding them about items lying in their cart or even win-back inactive customers.

Beautiful emails, zero code

  • Create emails without relying on developers.
  • Drag-and-drop email builder to create beautiful emails. You can even add images, CTA buttons, and blocks from your product or content catalog.

Emails that land in inboxes

  • Avoid landing in your customer’s spam or promotions folder. Reach more inboxes and get higher deliverability. Our email deliveribility consultants will work with you to fine-tune your email strategy and help you connect with more customers.

Personalize every email

  • Use behavioral data to send emails that resonate with your customers.
  • Identify loyal customers, inactive customers, abandoned carts, lost transactions, and more. Send hyper-personalized emails in real-time with our Personalization API.

Consistent experience everywhere

  • Complement your emails with other channels.
  • Create seamless customer journeys between emails, push notifications, in-app messages, SMS, and ad networks. Interact with your customers at various touchpoints for omnichannel engagement.

Beautiful emails, zero code

  • Create emails without relying on developers.
  • Drag-and-drop email builder to create beautiful emails. You can even add images, CTA buttons, and blocks from your product or content catalog.

Emails that land in inboxes

  • Avoid landing in your customer’s spam or promotions folder. Reach more inboxes and get higher deliverability. Our email deliveribility consultants will work with you to fine-tune your email strategy and help you connect with more customers.

Personalize every email

  • Use behavioral data to send emails that resonate with your customers.
  • Identify loyal customers, inactive customers, abandoned carts, lost transactions, and more. Send hyper-personalized emails in real-time with our Personalization API.

Consistent experience everywhere

  • Complement your emails with other channels.
  • Create seamless customer journeys between emails, push notifications, in-app messages, SMS, and ad networks. Interact with your customers at various touchpoints for omnichannel engagement.

What top brands say about MoEngage

profit rate90%

improvement in email deliverability

quote

MoEngage’s Email Consulting team is direct in their approach and offer useful inputs. MoEngage’s strong capability to boost email delivery helped us boost our email inbox placement by 90%.

Ankur Gulati

Retention Marketing Head, FabHotels

Straight from the editor’s desk

Here are some actionable resources on Email Campaigns that we've curated for you

Frequently asked questions

What is Email automation?

Email automation is the creation of perfectly timed and relevant personalized emails crafted for individuals when they perform certain actions on your website or app. Marketers use email automation to empower omnichannel strategy for reaching out to target customers with new product details, loyalty program information, discounts on services, and the likes with an engaging and personalized message.

How does email marketing automation work?

When someone visits your website to get information about your product or reading a blog or to purchase a tool, with an email marketing automation tool, you can ask the visitor to fill a form to get their details like name, location, gender, age, and email address. With an intuitive tool like MoEngage, you can add the visitor to your central database system and index into cohorts of joining/using your website. This way, visitors are segmented as per their behavior and interaction with your company. Now the next time you plan your marketing campaign, you can send out emails using MoEngage to a highly-targeted audience who are likely to engage with a higher rate of conversion, thus saving your efforts, time, and money for email promotions.

What is dynamic content in email marketing?

When you do email marketing, adding a personalized message is a must to have your audience perform the desired action. This is done with the help of dynamic content. MoEngage segregates customers based on the time they interacted with your brand, and customer details like age, gender, location, etc. Using this data, MoEngage helps marketers to create a personalized email marketing campaign.

What is email personalization?

Email personalization is a technique of generating customized messages for customers after having their personal details to interact with them keeping in mind their preferences and buying patterns. It helps marketers in building a tailored response which in turn improves the customer experience of engaging with brands.

How do I set up email automation?

Once you have set your goals on what you want to achieve with the email marketing campaign, you can sign up for the right tool in the market that can help you to implement it with desirable results. MoEngage takes email marketing a step ahead by providing omnichannel marketing to design all your campaigns coherently. You don't have to take help from developers to write code for your emails anymore. With MoEngage's drag and drop feature, you can readily include content blocks, images, and sections from your website in your email and send a personalized message to your segmented audience.

What are the most frequent uses for email automation?

Companies can use email automation for driving email marketing campaigns. This can include;

  • 1. Seasonal sale offers
  • 2. Discounts on products
  • 3. New updates about company or product
  • 4. Monthly company newsletter
  • 5. Tying back to social media campaigns
  • 6. Abandoned cart engagement
  • 7. Rewards and claiming loyalty points
  • 8. Follow-up email series
  • 9. New customer on-boarding series, etc

What is a drip marketing campaign?

Drip marketing campaign is a method of sending an automated set of emails based on specific pre-defined customer actions, it can be a welcome email when a new customer signs up or an email that is sent when the customer visits your site often. You can also personalize drip email marketing campaign based on parameters like individuals, companies, location, and the likes.

How do I create a drip email campaign?

With MoEngage, you are a few clicks away from creating a highly-personalized and result-driven drip email campaign. The rest happens in the following steps:

  • * Preparing customer segments as per cohort, age, gender and other relevant details to segregate and provide a customized experience.
  • * Drafting the message you want to convey with drag and drop features including CTAs.
  • * Preparing a marketing strategy and scheduling the campaign
  • * Starting your campaign as per the time that the customers will be most active from their past interactions.
  • * Monitoring and analyzing the campaign performance to inculcate changes.

How do you create an effective email marketing strategy?

For your email marketing strategy to work, you need a solid tool to carry out the gathering of email IDs, customer segmentation, personalization through data analysis of customers and then rolling out the emails. MoEngage has everything that can help you put the pieces together to carry out an effective email marketing campaign. It helps you manage your subscriber list, draft the perfect message to entice your customers, run subsequent A/B testing and use result analysis to understand if you achieved your email marketing goals.

How can I improve my email performance?

You can improve your email performance with a high level of personalization and clear CTA messages with catchy taglines and images in a customized template that is sent to customers based on their preferences. Here's what you can do with the help of MoEngage tool to improve your email marketing:

  • * Segment customers
  • * Use personalized messages
  • * Use an organic list that improves the conversion rate
  • * Schedule emails as per time zone and locality
  • * Give an option to unsubscribe from receiving emails
  • * Keep the message concise and minimal

How often should marketing emails be sent?

Just bombarding your customers with emails frequently will turn them away from your brand. Instead, let them opt for the frequency, and the frequency can be capped using the MoEngage platform. You can set options to notify your customers only when it's important to them, such as announcement on a new product arrival or discount. This ensures that you don't spam your customers with lots of unwanted emails.

How do I get more leads in email marketing?

Get more leads with your email marketing campaign by sending out the right message, to the right audience at the time they are most likely to consume the information with the help of MoEngage. This can be done by offering them something that they want with a concise message customized for them. Keeping it minimal and mobile-friendly is the key to getting leads. Make sure you bring them to your landing page where they can engage with your brand in the form of information gathering or purchasing.

How do you make an email campaign more effective?

Optimize the email content and send it to customers based on the data of their preferences obtained through MoEngage's data analytics tool. With MoEngage, you can set the frequency of emails and you get the ready-to-use features to craft a simple message that drives maximum conversion. With testing tools available within MoEngage, you can optimize your email marketing campaigns and implement them effectively to generate leads.

What should I look for an email marketing software?

When you go for purchasing the right kind of email marketing software, look out for these points

  • * Integration with CRM to get the key customer data metrics
  • * Mobile-friendly email templates that can be customized
  • * Response handling
  • * File management for visuals
  • * Testing within the software
  • * Localization and segmentation as per customers
MoEngage has everything embedded within the email marketing tool and you don't have to go for purchasing another software to get customer data or perform A/B Testing, just one interface provides all functionalities.

What is an email workflow?

An email workflow is a set of emails that are automatically sent to the customers based on the actions that they take when they interact or events that are triggered from your side like sales or offers. This includes Welcome Email whencustomerrs sign-up on your website and also the emails that you roll out for nurturing leads. The email series continues throughout the buyer's journey and once they purchase, the email workflow can be modified for customer retention and loyalty programs.