8×8 Partners with MoEngage to Enhance Customer Engagement in Asia Pacific

MoEngage, an AI-powered customer engagement platform, and 8×8, an integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, have announced a strategic partnership across the Asia-Pacific (APAC) region, including Southeast Asia and Oceania, to enhance customer engagement. This collaboration combines 8×8’s robust CPaaS messaging capabilities with MoEngage’s customer engagement platform, offering businesses a seamless, unified solution for omnichannel communication with their customers.

As part of this partnership, MoEngage now integrates with 8×8’s SMS and WhatsApp messaging services, with Viber and LINE soon to follow. Through the MoEngage App Marketplace, businesses can effortlessly leverage 8×8’s reliable communication infrastructure to deliver timely and impactful customer engagement.

The partnership does not only strengthen MoEngage’s messaging offering but also extends 8×8’s capabilities to MoEngage’s email channel, facilitating key functions such as One-Time Passwords (OTPs), notifications, and marketing campaigns. This integration empowers businesses to manage all their communication needs in one unified platform.

The 8×8 and MoEngage partnership is already delivering tangible results with successful implementations across Southeast Asia and Oceania’s retail sectors. For example, Pyng, an Australian-based payment service provider, has enhanced its multichannel marketing and customer engagement by leveraging 8×8’s SMS out-of-the-box with MoEngage. This integration enables Pyng to deliver tailored, impactful customer engagement with no custom work or API development required.

8×8 CPaaS APIs power essential business functions like authentication and fraud prevention, marketing and communications, customer support, and operations. With omnichannel messaging—including SMS, messaging apps, voice, and Video Interaction—it serves as a key enabler of business communications and customer experience in an ever-evolving digital transformation. It is a core component of the 8×8 Platform for CX, which seamlessly unites contact center, unified communications, and CPaaS communications APIs to help organizations connect customers and teams globally, empowering CX leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Australia and New Zealand have become key markets in the digital transformation of customer engagement, with high mobile device penetration and a rapidly growing social media user base. Research reveals that 90% of Australians own a mobile device, and as of January 2024, over 78% of the population in Australia is active on social media. This growing digital landscape underscores the importance of SMS and WhatsApp as essential communication channels for businesses looking to strengthen customer engagement. The partnership between 8×8 and MoEngage positions both companies to tap into these dynamic markets, offering businesses in the region a powerful solution to enhance customer interactions and drive growth.

Integrating 8×8’s messaging solutions strengthens our platform with a robust messaging infrastructure. The Australia and New Zealand region is experiencing rapid digital transformation, with high mobile device ownership and a significant portion of the population active on social media. This highlights the growing importance of SMS and WhatsApp as key channels for businesses looking to enhance their customer engagement strategies. We’re excited to deliver even more value to businesses in APAC, helping them create stronger, more lasting relationships with their audiences.” said Raviteja Dodda, Founder and CEO of MoEngage.

Today’s announcement highlights 8×8’s commitment to empowering businesses with advanced, AI-powered communication solutions. With digital channels driving the majority of customer interactions in APAC, businesses need a single, seamless solution to streamline engagement and deliver consistent experiences. By integrating our messaging capabilities with MoEngage’s platform, we enable organizations to connect with their customers more effectively across multiple touchpoints, fostering stronger and more impactful relationships. said Stephen Hamill, General Manager of CPaaS at 8×8, Inc.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation. MoEngage was also named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

About 8×8 Inc.

8×8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry’s most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS APIs. The 8×8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.