Digitas India, the marketing and technology services brand from Publicis Groupe India, is excited to announce a strategic partnership with MoEngage, the leading insights-led customer engagement platform. This collaboration will empower brands to maximize the return on investment (RoI) from their customer engagement initiatives. Digitas India will now be a part of the MoEngage Catalyst Partner program which helps brands scale at speed.
The partnership combines MoEngage’s cutting-edge, AI-powered customer engagement capabilities with Digitas’s extensive martech expertise, offering a comprehensive solution to drive business growth.
While brands and marketers continue investing in enhancing customer engagement, we’ve seen that, very often, these large investments get difficult to justify, eventually becoming white elephants. We believe that the best ROI is possible with the right platform technology and the right depth of expertise, to make the most of platform features. With MoEngage’s robust platform and our extensive martech experience, working with clients in India and APAC, we are confident of unlocking higher customer value and making better sense of our clients’ investments” said Sonia Khurana, COO, Digitas India.
MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions.Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.
For brands looking to stay ahead in today’s dynamic digital landscape, the Digitas India and MoEngage partnership will offer a transformative approach to customer engagement, delivering data-driven, personalized experiences (such as product recommendations and offers), that resonate with the end-consumers.
MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in 59 countries use MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.MoEngage was named a Strong Performer in The Forrester Wave™ 2023 reports and the Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.
Digitas India is the marketing and technology services brand from Publicis Groupe India, offering end-to-end solutions for brands seeking to navigate the complexities of the digital world. With a focus on data-driven insights and innovative strategies, Digitas India helps clients drive meaningful connections with their audiences across various channels.
To learn more, visit https://www.digitas.com/en-in/
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