MoEngage, the leading insights-led customer engagement platform, announced a strategic alliance with 3rd Eye Consulting, the leading data analytics company based in the UAE. MoEngage and 3rd Eye Consulting share a vision of solving business problems while boosting data-led marketing and growth KPIs. This synergic partnership will allow customers in the region to benefit from insights-led, end-to-end customer engagement. 3rd Eye Consulting will now be a part of the MoEngage Catalyst Partner Program that aims to help brands scale at speed.
MoEngage and 3rd Eye Consulting joining hands further solidifies their intent to deliver exceptionally tailored experiences to consumers in the Middle East region. MoEngage’s powerful engagement platform, coupled with 3rd Eye Consulting’s local expertise and support, will empower businesses in the Middle East to develop more effective, culturally, and contextually relevant strategies.
This strategic partnership aims to provide hands-on assistance in implementing and integrating the MoEngage platform with a business’s existing systems, thereby maximizing the effectiveness of engagement strategies. The 3rd Eye Consulting team, with a nuanced understanding of the region’s technology landscape and compliance regulations, brings trust and assurance to customers, which is a crucial element to successful implementation. 3rd Eye Consulting and MoEngage have been working closely with key enterprise customers in the UAE and KSA and aim to cater to different industry verticals such as E-commerce, tourism and hospitality, media and publishing, BFSI, and telecom.
The partnership with MoEngage comes at a pivotal point in our journey when Return on Engagement (RoE) becomes as important a metric for businesses as ROI. With skilled and experienced resources in our team who understand data across its length and breadth, it’s time to activate this synergy between data, engagement, and, eventually, customer value that can be unlocked via this partnership. We are excited to be collaborating with the leading customer engagement platform. We can’t wait to uncover the sheer value that 3rd Eye and MoEngage teams would bring to the marketplace.” said Gurpreet Singh, Founder and CEO, 3rd Eye Consulting.
We believe the key to delivering exceptionally tailored and contextually relevant experiences is an insights-led understanding of the customer. Over the years, we have empowered numerous consumer brands to deepen customer understanding through a data-driven approach, and this partnership with 3rd Eye Consulting is another step in the same direction. We are delighted to bring our collective expertise of data analytics and AI-powered engagement capabilities to help brands in the Middle East drive relevant customer experiences and realize better ROIs.” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.
Fusing local insights, global technology, and a commitment to excellence will empower organizations and allow them to forge stronger connections with their audiences in the dynamic and diverse Middle East market. 3rd Eye Consulting and MoEngage invite businesses to embark on a journey towards unparalleled customer engagement success.
MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in 59 countries use MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.MoEngage was named a Strong Performer in The Forrester Wave™ 2023 reports and the Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.
As a data analytics company, 3rd Eye Consulting helps businesses decipher stories from data. The 3rd Eye Consulting team achieves this through their service bouquet spread across verticals. Analytics, Business Intelligence, Media, and Conversion Marketing. The data analytics company, based out of the UAE, wants to enable and empower internet-facing brands of tomorrow to thrive in a privacy-led, cookie-free world. The team consists of experts with decades of experience and top-notch expertise to help brands navigate the complex web of the internet.
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