MoEngage, an industry-leading insights-led customer engagement platform, and Flourish, a specialist CRM and direct marketing agency, have launched an exciting new partnership. MoEngage and Flourish plan to work together to help brands understand if the technology they use is optimised to achieve maximum value and impact in an ever-changing digital landscape. With this partnership Flourish will now be a part of the MoEngage Catalyst Partner program, which aims at helping brands scale at speed.
MoEngage and Flourish both recognise the need for innovation within the CRM space and have the expertise in helping brands tackle the challenges they face across digital channels and build deeper relationships with their customers. While MoEngage’s engagement platform brings the technology required, Flourish’s pragmatic ‘optimise, elevate, transform’ approach enables businesses to get the most out of their CRM programmes and increase ROI.
The two organisations plan to support businesses to improve their marketing technology stacks, providing tangible benefits to overcome common CRM challenges. Some benefits include:
We are excited to build upon our success of working with MoEngage by providing brands with tangible, actionable insights that can really add value to their marketing function. Our ‘optimise, elevate, transform’ approach has helped the likes of Samsung, Nissan, Twitch and many others to improve their CRM performance, and we’re confident that our team’s knowledge, combined with MoEngage’s firepower, will enable organisations to take their CRM programmes to the next level.” said Ian Reeves, Managing Director at Flourish.
Together, MoEngage and Flourish will leverage their expertise to help UK brands optimize their marketing technology stacks and achieve maximum value and impact in today’s ever-changing digital landscape. With MoEngage’s industry-leading customer engagement platform and Flourish’s pragmatic approach, we are equipped to tackle challenges faced by brands across digital channels and help them build deeper relationships with their customers. We are committed to driving innovation within the CRM space and empowering businesses to elevate their CRM programs and increase ROI” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.
Are you part of a marketing or CRM team that’s currently facing customer journey challenges? Or maybe you’re not sure where you want your CRM strategy to go as we approach 2025? Get in touch with the Flourish team to find out how they can help you. Sign up for this free MarTech Audit worth 7k Euros now!
MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation. MoEngage was also named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.
Flourish is a specialist customer journey marketing agency, based in the UK and Dubai. Flourish is dedicated to empowering and supporting clients to implement customer journeys that deliver a positive return on investment. For 20 years, their work has been centered around the development and delivery of personalised data-driven experiences, direct communications and content. Their clients include Twitch, Nissan, Bet365, Big Bus Tours, P.Louise, and Coventry Building Society. In 2024, Flourish won the CRM & Media category at the Campaign Media Awards. They are also the official partners of the Email Markup Consortium (EMC), a global community group working to improve the user experience and accessibility in email.
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