MoEngage and Gameball Announce a Strategic Partnership to Elevate Customer Engagement and Loyalty in MENA

MoEngage, an industry-leading insights-led customer engagement platform, has announced a strategic partnership with Gameball, a leading gamification & loyalty solution for growth teams in D2C businesses. The partnership between MoEngage and Gameball is designed to address the growing need for brands to enhance customer retention and engagement through hyper-personalized interactions. With this partnership, Gameball will now be a part of the MoEngage Catalyst Partner program, which aims at helping brands scale at speed. 

With MoEngage’s AI-powered analytics and omnichannel engagement capabilities, brands can leverage deep customer insights to tailor their communication strategies. Gameball complements this by providing an advanced gamification engine that allows businesses to create dynamic loyalty programs, incentivizing customer actions in real-time. This integration ensures that brands can deliver cohesive and engaging experiences across multiple touchpoints, fostering long-term customer relationships. 

Unlike traditional loyalty programs, this partnership enables brands to use predictive analytics and automation to customize rewards based on individual behaviors, increasing participation and customer lifetime value.

Our partnership with Gameball is a step forward in delivering hyper-personalized and gamified experiences that drive customer engagement. By combining our AI-powered insights with Gameball’s loyalty mechanics, brands can unlock the full potential of customer retention and lifetime value” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage. 

At Gameball, we believe that loyalty and engagement are the cornerstones of sustainable growth for modern businesses. By integrating Gameball’s gamification and loyalty capabilities with MoEngage’s AI-powered customer engagement platform, we are enabling businesses in the MENA region to create experiences that drive long-term customer value. Together, we are setting new standards for how brands connect, engage, and retain their customers in today’s competitive digital landscape.” stated Ahmed Khairy, Co-Founder and CEO at Gameball.

About MoEngage

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,350+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is also recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation, and a Leader in G2 for Fall 2020 Grid® Reports for its solutions. MoEngage is also listed in G2’s Top 50 Best Marketing Products in the world for 2021.

About Gameball 

Gameball is a gamification and loyalty solution built for growth teams in D2C businesses. Enabling growth marketers to instantly launch end-to-end loyalty marketing campaigns and growth product leaders to easily retain, engage, and monetize their customer bases with minimal tech involvement.  With over 3000+ brands using Gameball across 70+ countries, Gameball has helped engage over 100 million users across the world processing over 10 million transactions weekly. Gameball is also recognized with Best Support in both Winter 2025 and Fall 2024 in G2’s Loyalty Management sector.