MoEngage and Giift Unite to Deliver Hyper-Personalized, Loyalty Programs, that Delight Customers by Leveraging AI-powered Analytics

MoEngage, a pioneer in insight-led customer engagement approach, is teaming up with Giift, a leading loyalty technology provider. The collaboration aims to combine MoEngage’s cutting-edge, AI-powered, engagement capabilities with Giift’s extensive loyalty offerings to redefine personalized customer experiences, reinforcing loyalty, and redefining success for marketing initiatives.
Giift is now part of the MoEngage Catalyst Partner Program, an ecosystem of partners that aims at helping brands scale at speed.

The synergetic partnership between MoEngage and Giift aims to resolve the pressing issue of generic, ineffective loyalty and rewards programs that fail to resonate with customers. By marrying MoEngage’s powerful engagement capabilities with Giift’s customized loyalty solutions, businesses can transcend traditional challenges of personalization and disconnected communication. This collaborative effort paves the way for enterprises to execute hyper-personalized loyalty strategies that not only amplify customer interactions and nurture loyalty but also significantly enhance overall Return on Investment (ROI). Consequently, it catalyzes a transformation in customer experiences, stimulating opportunities for unprecedented market growth.

The MoEngage and Giift partnership introduces an unparalleled solution that binds customer engagement and loyalty inextricably. Traditionally, Giift and MoEngage had to engage with third-party providers for hyper-personalization and loyalty/rewards programs, respectively. Together, we present a unified, best-in-class solution that consolidates engagement and loyalty offerings into a single package. This one-stop-shop solution eases the burden on our joint enterprise customers by eliminating the need to manage multiple vendors and integrations, thus saving time and resources while enhancing the overall customer experience.

“This key strategic partnership between Giift and MoEngage facilitates a unique avenue for us to widen our market impact and introduce our loyalty solutions to an expanded clientele. By incorporating AI-powered analytics and hyper-personalization techniques into our marketing strategies, we have effectively escalated our capabilities to meet the fluctuating business landscape. We are primed to deliver significant value, fortify our position in the marketplace, and accelerate business development for consumer brands.” said Sumit Uttamchandani, Head of Strategic Partnerships, Giift.

“The modern consumer is spoiled for choice, and the only way brands can grab a piece of the mindshare, is to provide hyper-personalized experiences along with relevant loyalty programs. This partnership aims to drive exactly that by offering a one-stop, consolidated platform for all customer engagement and loyalty needs. Our insights-led approach coupled with AI-driven capabilities, in combination with Giift’s customized loyalty solutions, will help consumer brands put their best foot forward and provide delightful customer experiences that will further breed loyalty. We’re looking forward to this partnership!” said Sanjay Kupae, Head of Partnerships, MoEngage

About Giift

Giift is a leading loyalty technology provider and program management partner with headquarters in Singapore. Founded in 2013, Giift has expanded into multiple countries, including Dubai, Mumbai, New York, London, Wuhan, Beijing, Jakarta, Colombo, Doha, Dhaka, Nairobi, and now Pakistan. Giift has served 3,000+ corporate clients across industries and has created customized, sustainable loyalty and rewards-based programs globally.

About MoEngage

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is trusted by global consumer brands such as Commercial Bank of Dubai, Mashreq Bank, AMC Theaters, DAMAC Properties, Landmark Group, Apparel Group, Deutsche Telekom, Samsung, Vodafone, and more. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation.